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The Enough campaign focuses on the role bystanders can play in challenging abuse, which will be reflected in storylines over the coming months.
Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-m
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off.
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An Extra Slice, The Great Celebrity Bake Off for Stand Up To Cancer, Bake Off: The Professionals, The Great British Bake Off Festive Specials and Junior Bake Off....
From next week, Aldi will be the long-term sponsor of Channel 4’s range of food programming.