Tim Cook says Apple not against digital advertising ahead of iOS 14.5 launch The iOS 14.5 update will give users the option to permit or deny an app to track their activity. The App Tracking Transparency feature, that will roll out for all iOS 14.5 users works on taking consent from users by giving them information about an app. India Today Tech | April 13, 2021 | Updated 16:16 IST (Picture: Reuters) Highlights Cook also noted that Apples privacy focus on privacy is not new and dates back to decades. Apple will give users the information on the data an app will be able to access if users allow an app to track their activity.