Tips & Tricks to distribute, promote music on Spotify In addition to being one of the most popular streaming services, Spotify also has a number of important and versatile options for independent artists when it comes to promoting their music on the platform. By Spotify is one of the most important and versatile streaming services for independent artists. From its direct playlist pitching portal, to its profile customization options, to the way their algorithms throw fuel on the fire for a song that shows strong engagement, Spotify has a host of tools and features that empower musicians to shape their own destiny on the platform.