Top of Mind makes Surefire Creative content available as a s

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders


ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise can plug in content from Surefire Creative and deploy it at scale.

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