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Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage industry


ATLANTA, Ga. /Massachusetts Newswire – National News/ Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise ca ....

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Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders


ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise can plug ....

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Response Media Wins 2021 Gold Hermes Creative Award


Response Media Wins 2021 Gold Hermes Creative Award
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ATLANTA, May 25, 2021 /PRNewswire/  Response Media, a data-led digital growth and performance marketing agency, has earned a Gold Award from the Hermes Creative Awards. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional materials and emerging technologies.
This award recognizes Response Media s creative ability to produce kinetic emails that engage audiences and enrich their brand experience for the world s leading consumer and CPG brands, including Danone s leading plant-based beverage brand, Silk. 
To launch the new Silk Oat Yeah™ Oatmilk packaging, Response Media designed and developed a highly engaging interactive email highlighting the brand s oatmilk portfolio and rewarding their audience with a coupon. In a fun and memorable way, the animated emai ....

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