The Globe and Mail Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account Getting audio file ... This translation has been automatically generated and has not been verified for accuracy. Full Disclaimer Treasured Inc In late February, 2020, Vito Giovannetti took the stage at the genealogy conference RootsTech to pitch his startup Treasured as a platform for turning family histories into virtual museums. Two weeks later, the world shut down. Over the coming months, Giovannetti and his team realized there was a whole other audience for their product: real museums that were physically shuttered and struggling to get online.