One customer even reported finishing their jar of chocolate hazelnut within three days. Sounds like a challenge. Park has also been working with youth for about a decade, and chose the name LoveJoy to symbolize the good he can continue to do for the community through the brand. Check out their social media and you won't just find peanut butter recipes and product shots, but stories of housing insecurity in Toronto and photos of kids he's worked with. "We partnered with a mother in one of the Toronto housing communities by giving out jars of peanut butter to a group of youth," says Park.