A doctor of molecular biology, Soufiane Hennani chose a path away from his degree, guided by his pro-feminist activism. (Provided by Soufiane Hennani) A new Moroccan podcast highlights the harmful effects of some traditional ideals of masculine behavior. Its creators are calling for men to be part of the solution to reach gender equality. Toxic masculinity versus positive masculinity--or how to rethink masculinity in a patriarchal society such as Morocco's. That is the ambitious goal of the Machi Rojola podcast, launched by the Moroccan collective Elille in November 2020. The aim is not to demonize men, according to its creators, but rather to highlight the harmful and socially destructive effects of some traditional ideals of male behaviors, such as violent domination, misogyny, self-sufficiency and competition.