Passé It's in as much as she she's called a Day I'm sorry to hear that what happened well I mean ironically I think I've managed to find a bigger commitment phobe that myself I guess the subtlety reality is I need to go back on the dating scene for the movie not look my age as a come on you you know your way around the stuff what's what's your old regime I think I'm fairly basic I put on a moisturizer with ASCAP in the morning and does an hour doesn't have to switch up all like the most shows on that you know what is a Swiss Apple versus a regular apple neutral. Maybe it's coated in stolen gold. And I feel you should talk to a dermatologist Yeah. I woulda thought hopes I'm going to. Want to know about a big giant when you know right now if you want to know about your face I talked it over. While I got a control is bleeding so are we down here where oh. Oh. From the b.b.c. This is all hail Cal I did some. Things well this. Weekend the us. Has the plan she delivers the baby and I'll cut through the marketing hype and crazy claims of the puti business definitively found out what we should all be slapping on all faces to stave off aging and maybe even roll back the clock What's a must it's a total waste of money or even harmful What's the foolproof way to age better than your friends won't seeing who 1st puts out the white boxes coat. Into a pseudoscience that's ballooned into a quartering $130000000000.00 business equivalent to the g.d.p. Of. Well this is the 5th richest country in Africa. We spending a fortune in the pipeline to hope that some of the stuff minds work and for some of us back on the markets again. Seeing hope is one luxury worth paying full. The focusing on high end dermatological consultation is a little cool one of the most and surely glamorous and wisest women I know joylessly Gibson a cool to finishing off a Ph d. For the Shakespeare Institute's joy in looking at the beauty industry of skin care what's what are your thoughts on that. Because that's especially unequivocal. Our problem. In a nutshell what is its total. Numbers uselessness total rubbish. Why don't. You know I mean the can do everything all you need to do is when you are going. Out to March. Because the tomatoes won't. Like the pre. Occasions run of the body. And this is being the regime which is made you so glamorous throughout your life to the point where which don't try to on with your. What you consider your very small and I think something. Is there for you. I don't think that said I got it all. The particulars how you do I mean I saw you quite recently and if I can reveal your age 90 won't. See them be civil I may say and I gather you still want to pop your secret lives of characters. Off the state editor for children are $6.00 which a pair. All right Isha settle. Down down to a bit of moisturizer and. Yet in 1000 the expat. A panel of dermatologists evaluating your aging skin concerns that's what you get with 7 Mary calling greedy and snakeskin feel from a 100 younger each day see the miracle for yourself think tomato really needs to up it's going with daily hydration in previous day parents of skin quality virtually undetectable pairs more even. Under a miracle promising poor by measuring by Raj us mere mortals. In need of our own dermatological panel. Ok so. I'm a consultant dermatologist I've been a consultant for 5 years I am on the executive committee of the British cosmetic damage Taji group and I'm also an author of a book called The Skin Care Bible so when we talk about aging we talk about extremes occasioning and intrinsic aging so the extremes of aging factors the things that you can control and about 80 percent of aging is thought to be due to extrinsic factors so you talk about ultraviolet radiation and lifestyle measures and then the other 20 percent is your genetics so if your mom your grandma used Well chances are you're going to as well as the time to go through the mother or father now the parents generally speaking generally parts if you parents of age well yeah good so 80 percent is in our control genetics was going to higher and basically in terms of the the things which affect us. Yeah diet that's right so the biggest thing really is ultraviolet radiation from the sun Uva and u.v.b. Are the biggest factors implicated in extrinsic aging so what we're talking about there is fine lines wrinkles pigmentation sag the skin then the other things make slightly less of a difference but they're equally as important so smoking alcohol intake sleep quality diet they all have a role to play and if you were to portion up 80 percent what percent would go to the The Sun stuff. The majority. Ok level skin care to delve a little deeper on the ethnic front apparently black skin affords natural sun protection of around s.p.f. 13 for white skin it's a meager s.p.f. Of between one and for the end of the spectrum in gender news men age better than women thanks to ficus skin shaving not having issues on drop off and in the burning question of isn't it good to let the place of sunshine laden with vitamin d. Your skin Yeah but it depends what type of skin and where you live if you are in the middle of summer a particular kind of some of that we've had this year and it's very hot and you're very fast skin and you're probably going to burn very very quickly and the long term risks of repeated sunburn 5 almost sunburns before the age of 18 can double your lifetime risk of melanoma and that can kill you so it is a careful balance of recognizing how long can you spend before your skin is going red or burning why is evolution back at this up because you know we were designed as cave men and women to be outside most of the time you would have thought the body you know since we were all homo erectus 2000000 years ago would have found a way to deal with the sun was interesting actually because I mean if you look at rates of melanoma are all skin cancer you don't see much more than a moral skin cancer in Africa or certain Asian countries where the skin is darker versus people so I'm sure migration has a part to play in all of this as well given evolution's tardiness to deal with the cosmetic effects of migration it's to man made products we must turn to Mike's ounce that's 80 percent of aging that lives and our hands with underlings guidance of come armed with a side full of products cleansers moisturizers of their rooms acid sprouts annoyed . Peptides creams contenders all vying to make it into our what actually works regime. Kind of broadly though does products matter nice so a product is going to be made out of the 1st $3.00 to $5.00 chemical names that you see on the back of the product and often for cheap product and an expensive one the top $3.00 to $5.00 ingredients are going to be exactly the same same quality same strength yet same chemical compound when these companies might claims you know they've run tests and 70 percent of people notice a difference in it to logically test it doesn't really mean much no say Dems will be tested hypo allergenic natural organic they're all actually relatively marketing terms that I think very much science or legality behind what these terms actually mean so is that a kind of battle you can impress you into buying the products and century carry out the trials that they know are going to produce the results they want Well it's interesting because often the said trials involving a very small numbers of people so you know they're not going to be the Alladin are going to be a good randomized controlled trial that has got some decent scientific evidence behind it you also do need to be quite skeptical of any trial that is run by the company that is producing the product because that is what independent information that you're getting. It's almost as if anyone can carry out stuff own half baked cosmetics trial it's as if you can say it wouldn't be surprising to some beauty products on. Maybe a bunch of builders before you know it's the easy makes concrete yard in Croydon South London trying to get some of the guys to lose to rise in Virginia say only to then run insists he spends his days driving a 38 ton truck around building sites like pumps out ready mix concrete ask around basically what I. Done to science very. Different conquer it. Spend also happens to be the most beautified builder in Britain when you get up in the morning TAFE have a little shower gel in your hair spray so creamy skin head to toe appearance is the 1st thing you see in a person so I think it's important how you carry yourself when you look at least no I mean you do small point Frank runs off to sign home or thank you very much but what would you think he smiles off like they're going to get some of the government longer. Richmond doubles with a little of the natural stuff from their cocoa but I will go by their number for broccoli poster you know brusque are very hard so what do you cook robots are just make your hair very small farmers. Say what you like about breaks it but it's the Rumanian amongst them. Who refuses to see any silver and say it's a metrosexual Let's say I'm a normal guy you know. The beauty and she makes the big claims about looking younger about stopping the aging process and you know we thought you know maybe we could test some of this out with you guys yeah. Among them for that there is a live many products out there. Many I haven't tried I mean are there any you haven't tried that and I'm hoping if you show me some. Of it right from the year you happen to or wrote some beauty products for years and years if you kind of are allowed to be long gone by your 2 year old boy just want to people. Read through your own theory if you're good and I was trying to live on fresh Would you be Ok trying some stuff oh yeah I can try Ok the mile Well our are what we go who needs the unseen wrinkle firming radiance Oh so the range from 0 through through Ok Ok so there's. Not to. Complete beauty with a regenerative plan select strikes so which one of these do you want you've got the most expensive Well this is a close call because that's fantastic I'm right that's the only she slow way each which. Can you read the. Target in the developing signs of aging. And it's got a war that. Looks and we're extracts and. Oh yes moment tonight and then this is for you and this is the wrong. So you know you're losing your moisturizing virginity with some quite posh cloth. And you think least products what you think is anything to them often at work in my mind of the tells me it does. About war and it's been tested someone's. Got a job full time to test these things I must work. Check in with the guys for signs of life transforming piece of vacation in a scientifically valid period of time. Just before I leave them I mean speaking of builders you know your faces get exposure when you're in the caps as well the sunlight comes in but you know traditionally the I guess there's one bit of the Builder which also gets a little exposure drawing on. Lower because Mubarak knows more about more of his role well I mean but you know they want to I want to go and see a mom goes no rhythm Obama this is not my 1st rounders or what do you do so long to dos one I mean it's more to put up on those occasions when you might flush the public a couple of inches of you'll pull Styria childer we want to look as smooth and as healthy as possible. Down go 3 pairs. Of trousers only go miracle firming masks and probiotic moisturizers and out comes a digital water oil monitor shaped like a perfectly pink dildo. Yeah. Ok it's come out right I'm afraid to say it's 16.4 percent more east and 24.6 percent oil and it's come up as red I'm afraid you have it you have a have a dry bum. Has put some cream on and him. On. Which you go. Let's leave that for a bit as luck would have it the bunch but. Amino peptides happen to need the time it takes to see how beauty went from a small town quite agree to bring the business the size of a central African nation think how much dirt saddle on your skin and make out brings tears again to any crime stories that's why you're basically that Barack trending each day and that try crimes in cash were made by an independent testing laboratory the same how you get 3rd was made radioactive enough to register on a Geiger counter in Kenya perhaps turning your cold cream radioactive to show traces of dirt it wasn't the greatest meeting of science and beauty nor the most pivotal that came towards the end of the 19th century people could hardly see themselves before the h.s. Like electricity right from much of the day people used Kangol slight was not very good mirrors were very very good by the late 1900 century you had a big change in glass technology so people can see themselves you know you have electricity spreading so people can see themselves at nice when they come back from work so whole bunch of things are working together I think to really time what had been like a handicraft. Into something you would recognize now is like a modern industry Professor Jeff Jones is the Isidore Straus professor of business history at the Harvard Business School it didn't take long for Tory is looking in the mirror saying oh my god actually looked like it would eons guessing in our brains whispering here's what could happen if you look like this. There was a copy writer for the ad agency j. Walter Thompson called Helen Lansdowne resort and she is amazingly influential So actually before World War One she's given the commission to boost the sales of a fake shore so would vary which was developed by a dermatologist it's all about planning a successor took such a what dish to $911.00 she launches a famous advertising slogan a skin you would love to touch and image is of a man and woman embracing and that was the 1st time in an advert that man woman had embraced and what she's done is turn us into a promise that you can have a wonderful love life if you use it and that is absolutely transformational peepers Woodbury God lotion The more you that the thought the get heated would agree to that gear wheel type only I never get it where. They are. You're. Writing me another. Won't want to is extraordinary interesting any kind of a turning point when Britain enters won't want to the government trying to shut down cosmetics production and I wanted to concentrate on all goods but Smith away through the war the Government gave up funding beauty production seeing lipsticks and the like as an essential morale boost of. War 2 when access to cosmetic. Becomes a democratic right amidst all the hardship people dying things I think it was a recognition that providing a letter to be cheap product to people may come feel much better sometimes by the end of the war the cool immutable ingredients were in place that he thought your life can be transformed by a product the right to feel better and the faith and pseudo science. Related when Helena Rubinstein with no medical training a Whites lab coat I think you know Rubenstein has a famous quote There are no ugly women only lazy ones. Out to. The minute yet empathetic Ok so I just. Let's wait to show up. Well. You know this old soul younger than me how much younger I think 2 thirds if I can give you a fraction Ok it's younger than me but I do notice and there's a couple things. One does drinking water really not fact. Your aging. And cheerful people are pretty obsessed with water drinking it doesn't do a whole lot of sides and you have to pee. I mean if you're thirsty drink water but otherwise you kind of are those good for wrinkles All right. A rest annoyed seem like a big deal but should we really be rough with them swap faces each night you know seems quite chemical why you want to go online this talk about making the skin thinner do we actually have any idea what the long term impacts of of using these Russian OJT saw. I mean I'm familiar with I mean that there I think they're a derivative of vitamin a and I heard of that being used so specifically for people who have acne it can be useful it's usually topical It seems a little but it's also in the news if you're not dealing with acne. Just like why also as an o.b. G.y.n. I should let you know that vitamin a to have. Problems in pregnancy so people who are trying to get or are pregnant or should not be using right now in Ok Now it's interesting because ever goes crazy for these restaurants well even when they don't have acne you know there are tons and tons of products where you know you brought them in each night and once you get used to the burning sensation you you and your family look just just a little based on fire I mean we're. Going to I think that's I think a good luck. Source. Friend of mine she's. Breaking news from the building basically it was your mirror for the most. Trouble Likewise for Richmond Oh that's nice very nice flow has only seen a modest uptick his is the only way. To not merit a smiley green face. Or not you. Know if you. 2 also 3 builders say that post areas fell. Isn't that much worse than what's Bundy's around by cosmetic companies we don't think that people should take claims at face value. We. Are merely just creams in the u.s. Claims aren't regulated so companies to basically put. A product. Knows her ingredients plain cozening gradients are products to the details of products as a scientist at the w.g. The Environmental Working Group a research and advocacy nonprofit based in Washington d.c. When it comes to cosmetics their mission is to tell us what's safe to use the coldness of what companies claim or governments do stipulates because it's one thing if your point is Lee overpriced moisturiser doesn't live up to its claim of diminishing fine wrinkles but quite another that could actually be bad for your health. Before products hits the shelves does a least have to prove that it's safe no not in the us that's a certain and has proved nothing the f.d.a. Has banned abode it does in the greedy and personal care products the European Union on the other hand has more than a. Huh. Can. But with all this indulgence of superficial beauty puppets to a business that preys off our insecurities let's close with something a little less skin deep. Close your eyes from your sacred and melts into the words of James Blunt and the voice of Richmond's the built up. Model often broomed model Opus Peele. I saw him as a role. Of Doc I'm sure your smock knew longer some poor she was with another man but all those Snoop Dogg. I'll call upon. You you are beautiful you are beautiful you are beautiful. Destroyer. If for some reason you won't say build a loss James. He's all over peeps he sounds without Richmond. Thanks to Michael Howard I haven't felt like this for a long time concretes on the quiet. Winter Roundtree from the juice listening to the carnie and Gloria all hell Kyle is made by Tomic productions for the b.b.c. For me to. Have a peaceful day read a really beautiful. Home digital b.b.c. Sound small space. Is c.b.c. Radio 5 Live on the b.b.c. 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