artificial intelligence is being used to identify and analyse videos sent in by whoever, wherever. it can be at your local five—a—side, or evenjust in your back garden. and you don't have to be a pro. the way it works is you follow the instructions given on the app, using objects such as balls or cones as markers for the al to pick up. once you complete an exercise, you upload it to the app for processing. anything they do with the ball, with their body, gets tracked. all the movements go into a system that has been built to identify what good football movement looks like and that is referenced against benchmark data, academy data from clubs around the world. for players to be able to generate the same data without having to be on the right team or go to the right school or be in the right country. we can actually generate that data and get enough of an indication that someone can play football and they are worth a further look at. we don't replace the scouts, but we revolutionise their workflow. now this app is in partnership with a few premier league