a mystery lying just beneath the surface. stepping through one of the shop's portals takes you to another dimension, where more of the mystery unfolds. but what you do there is up to you. there is a story to immerse yourself in, using one of the store's loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension i met drew dicostanzo, and asked him whether this was more art or escape room. i think it is both of those things and more. it is really whatever you make it. i am not going to tell you how to experience omega mart, what to do, it is like an open world video game, and we're going to reward your explanation and play. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this