companies all vying for their consumer attention. so many will be asking, how does gm europe, how are you going to stand out in what is a pretty crowded marketplace? we're all for consumer choice. what we have is a compelling offering that we think differs greatly from what is currently available right now to consumers in europe. take a step back, and i look at the electric vehicle offerings right now. they all look pretty similar. they're all pretty beige. what we have from the cadillac portfolio is bold. it's an opportunity for a customer to extend their personality to the vehicle that they're driving, and it brings with it these advancements in technology and innovation that they're going to enjoy. and so we say that the cadillac lyriq is a bold choice because it expresses who the customer is, and it's for the customer who wants to be loud while being quiet
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