to the socials conversation, and it's making decisions there. and yesterday, as soon as we heard the incredible testimony of mr rafiq, we knew that was something that was trending amongst our demographic, and we did that story. i guess the key question is, are the people that you are aiming at prepared to pay for this kind of news? that's the key question for you, what do you think the answer is? yes, there's evidence that micro—payments and subscriptions of different types work for all sorts of different demographics. there's also, of course, at scale, which is where we want to be, an appetising model, as well. social media platforms are now much more engaged in supporting the monetisation of good, factual, engaging, unbiased news and information on social media sites, they've done lots and lots of deals. so there are monetisation models now to enable us