i mean, is there room for it, do you think? i mean, can't american publications like your own cover this content pretty well on their own? no, that is true. but i do feel like sometimes the british tabloids do take it a little bit further. you know, the daily mail, we see we're constantly looking at stories from the daily mail us because they're have boots on the ground and, you know, getting those photos that maybe we wouldn't necessarily get because they're a little bit more intrusive. and we've had a lot about that from harry and meghan in their documentary. yes, we have heard a lot about that. but, you know, our audience is obsessed with the royal family. so anything royal family, we kind of our audience salivate over because we're obsessed with it. but, you know, it will be interesting. i think that there's always room for everything, but it'll be, like i said, interesting to see where kind of everybody finds themselves in this new landscape. claire atkinson from insider. i mean, is it a good move by reach, do you think? because obviously, you know, liz already mentioned there's already a number of british titles operating successfully in america, not least the us sun and the mail 0nline.