And how changes in the storyline about going to change the layout. It is a lot of people in this room, hashing out problems, having a good time, too. That includes what is in the future section. This week, you talk about valeant ceo, in the news a lot this week. Ellen he was in the news a lot this week. If you were last year, he kind of vanished after a scandal involving valeant raising drug prices a lot. It caught the attention of hillary clinton. And it became kind of this big, sort of public outrage over raising prices, partly because of martins grilli, who then was indicted for other reasons and then he got sick and went on medical leave and vanished. This week, he reappeared, he went back to work, and lo and behold, almost immediately, they announced that there was an sec investigation into the company. A story that gets more and more interesting. Another story that i think is interesting and you have it in the Company Section this week, and that is at sea. It is kind of going up finally. Sy is going up and they went public. They have to figure out how to go from a platform that sells homemade stuff to document items. Originally, it was only about the homemade stuff. This he made here. It could be sold on etsy. This is the one i made into the magazine and this is the one that did not. But, we were trying to show us that items like this are now factory made, theyre coming off of a manufacturing line. And we use this to sort of show that in the magazine. This one didnt quite make it. Allen it could be something thats on my put on snapchat. That is your cover story this week. Talk to us about it. Snapchat is been around for a while. You decided to put on the cover, how come . Been aroundhat has for a while. A year ago they announced a new business model. And they have come up with a way of making money and selling advertising. It is just completely taken off. During Super Bowl Weekend this was on, amazon was on, budweiser, and they were all paid 1 million to be on snapchat. It is sort of a platform that you need to know that, but you do not understand it when you explain it for you. Speak it snapchat talk to the reporter who wrote the story. Has been hundred million daily users which actually sounds quite a bit smaller than facebook. Facebook has one billion daily users. What is so amazing about snapchat is the audience. They are very young. They are very engaged. It is basically just the ideal audience for advertisers. And advertiser paying to be a part of a . The money is pretty surprising. There were rumors in the early days that advertisers paying tvlike rates may not be that crazy expensive, buthe money is very real. For the super bowl, for instance, there were four major advertisers, wellknown brands, and altogether, they paid over 19 to be in one snapchat super bowl story. So, it is not quite super bowl advertisement money, but it is not quite super bowl tv money, but it is real and definitely growing. That is interesting that you say that. You mention how may people a day. The audiences in some cases, depending on who is on snapchat, some of those folks, they have some pretty big audiences, probable too easy and television . Yes. Big network sitcoms have sometimes tens of millions of viewers, but what happens is, many of those years are very old. R if you are an advertiser trying to reach people in their 20s, or late teens, it is very hard. So, snapchat comes in and they have 86 of your audience under 35. These are clear that young people that are not necessarily watching television, so advertisers look at it, and even though they do not maybe totally understand it because it is a new comment seems valuable. I feel clear talking about snapchat and weve not mention the founder and the ceo, evan steagall. He is such a big part in terms of them momentum behind us. Its a great story, and what is kind of amazing about it is that this company has been mocked at every turn. Originally, snapchat was kind of dismissed as a thing for sending lewd pictures or what have you. We all remember that. That cannot be a major advertising vehicle, that is for sex. No advertiser want to be assisted with that. And then, they created this media play where they were charging very high advertising rates, and he was made fun of for that. He was reportedly offered Something Like 3 billion from facebook, turned it down. And yet, despite all of these sort of seemingly counterintuitive, not quite straight down the middle moves, snapchat is doing amazingly well. And, this media play, which looked insane, like why would you want to read the wall street journal next year sex . Happeninglot more than dirty pictures. And secondly, really, these people do want to read the wall there is onal and snapchat along with cosmopolitan, vice, and a bunch of new media brands. And all media brands. Speak and every, if you want to read about picking snapchat, the electorate or article in Bloomberg Businessweek this week. We will not give it away. He is an interesting guy though, right . Yes, get ready. Im here with a Magazine Editor again, and what, a tension in the Global Economic section and it has to do with bill collectors in russia. This is really scary. Allen russia is in a devastating recession. Mostly because of the price of oil dropping so dramatically. That means that people are in tremendous consumer debt. Something like 1. 2 trillion rubles which is a lot of debt. But, even if you are just a little bit in debt, you might find yourself coming up against this very scary bill collectors. You can come out of your house debtord on your car, written in huge graffiti with your apartment number. Theyll write on your apartment walls that have even throw bombs and her children. Destroying baby carriages. Allen it is crazy. It is really, really rough. And some of these cases, there have been prosecution, but a lot of them have not. So does ugly to go on for a while. Interesting, think you so much. Coming up, the software that may donald trump run for the white house. Possible. And the many donald trump like politicians in power across europe. Also, a divorce attorney that every Hollywood Star once and, what is the worst business decision that you have ever made . Will talk about more on Bloomberg Businessweek. Welcome back. In the magazines opening remarks this week, reporter writes, youre it may sound horrified by the rise of donald trump, but the truth is, hell be right at home in paris or berlin. After all, europe has given rise to nationalistic politician such as the one in france. And so promoting media personalities. In fact, donald trump and immigrant brand is shared by numerous Political Parties across the continent. From finland to greece to switzerland. In other words, europeans want to member of the old proverb, do not throw stones in grass houses. Well transmitted men have legs in america . Aboutn read the article that in Bloomberg Businessweek. Donald trump stays in the spotlights in this weeks politics section. Would you believe his political rises partly thanks to a Software Design by antiwar activists . The software is called nation builder. I spoke to a reporter in san francisco. Adam nation builder is a software that serves as kind of a digital hub for a campaign. , sendn build a website email, monitor social networking, and you can ingest all of this other kind of data that campaigns nowadays gather on voters. Basically, the thing you are trying to do here is put together a profile on voters. So that you can appeal to them about things that they care about. In hopes that they will vote for you. Donate some of their time. Give money. Many different things. It is a way which campaigns can slice and dice the electorate to their benefit. Talk to us about the individual but this together because he has an interesting background. Adam jim gilliam who created nation builder is a really fascinating person. Christian in a fundamentalist family. Falwells jerry churches. And he went to Liberty University in virginia. And then, when he was at school he became ill and got the got sick and his mother at the time also got sick. Faith ended up losing his and going to work in software. He was always kind of a techie. He started to work for a startup. Reading yourrted story, adam, i thought this would be for outliers, they campaigns will not get involved, but actually they campaigns like Donald Trumps are using this. Adam campaigns like barack really,in 2008, 2012, they built, they spend a lot of money to build Customized Software to do all of these different things. So, here, what nation builder has done, is sort of build a turnkey approach to this. It is not as sophisticated as what you can build with an unlimited budget that a lot of these present a campaigns have, but, it does give you a lot of these capabilities that just 10 years ago, or a few years ago were not possible. Speaking of innovative technology, and the company and industry section in this weeks issue, Dana Holdings about one of googles next big ideas. Self driving cars in big demand from senior citizens. Dana inspiration for the story came from google, i was in detroit in january for the International Auto show and i the to a presentation that chief executive of the self driving car project gave and he talked about how google is really trying to develop this technology with stranded seniors in mind. That was kind of the genesis for the story and then i discover that all of the automakers are basically doing the same thing. How theesearching elderly live, and what their mobility needs are. Have the automakers has google figured out what the size of this market might be . Dana i think it is pretty significant, with 43 million baby boomers in the United States already. They are aging at a rapid pace. A pretty significant check of the population by 2030, which is the time from that a lot of people are looking at for one subject comes up in the market. I think that for those of us to do drive, car keys of always represented independence, when you lose your ability to drive, your quality of life release suffers, particularly if you live in a suburb, or Rural Community which is where most of our seniors actually do list. Do we have to be worried about adoption rates . You highlight some questions for baby boomers, and then wanting to adopt self driving cars . Dana nobody has really set up on a business model, yes. It is not clear the elderly will purchase these cars or if it will be a ridership model. That thele might be Retirement Community that currently has a bus driver to take the residents to doctors appointments, maybe they will use a self driving car instead. So, i think were still waiting for the Business Models to be hashed out. Also waiting for the cars rushing at the road. When you talk to individuals, do they have any idea when this will happen . Dana i think the technology is here, but the regulatory and insurance issues need to be ironed out before this can be adopted at a wide scale. Between 2020 and 2030 will see a lot of activity. Time for a gut check. What is the worst business decision that you have ever made . That is a survey and the magazines etc. Section this week. We are joined with more. You guys devote a whole page took, what was the worst idea that summary had . Brett to be successful business means that you feel the few times. We did an informal survey with entrepreneurs and we ask them a question. The first thing we learned as a woman who tried to do a kid hair care line, originally packaged the materials in a theater bottle, which he thought was great, everybody else advised against it because when the media went to go photograph the bottle, they cannot actually read any of the text. A cost of 75,000. Those of us a big mistake. Another mistake we learned is that when you are actually business in something that is trendy, you do not want to think all of the profits that you make back into the craze because when the craze dies down, youll be stuck with a lot of cash tied up and stuff that nobody wants anymore. Check out the survey on the six pittsburgh business week. Coming up, biotech is a sugar daddy and his name is alaska. Plus, the application will make your divorce a little less stressful, at least on your wallet. And the dues of dont do karaoke with coworkers. All in this weeks issue of Bloomberg Business week. Welcome back. And the industry section of this weeks boomer business week, reporter donnie bloom hotels is why alaskas 50 billion fund is showing money on startups, specifically biotech startups. You write about alaska being a biotech sugar daddy, what is going on . Donnie alaska made its money from oil, obviously, starting in the 1960s, they got a 50 billion sovereign wealth funds, but what is interesting is that in the past couple of years they have been throwing this money into biotech, and a somewhat risky earlystage company. During a lot of money, even up to 150 million plus dollars in two a single company. That is a lot of money. Has it made sense for alaska to spend their money in this way . Donnie one of the things they like about it is that these investments are liquid, so they actually make make it a high return in the long run by getting more the company and taken some of the risk that other investors are not willing to take. They made an investment in a Company Called juno therapeutics, the name is not a coincidence, and that investment is turned out really well. They invested 129 million between 2013 and 2014. Now the control by 25 of the company and that is a billion dollar plus stake right now. That investment turned out very well for them. To be seen about whether these other investments in Biotech Companies will turn out quite so well. A few other biotech companys, who are they that they have invested in . Donnie kodiak and an alley. I like the nascar connection. Onnie all of them do have an alaska thing. Juno is the capital of alaska. Denali is the hell is mounting. Kodiak is the brown bear of alaska. Thesey, they like having companies when they invest that much money in them. Its sort of an inside joke. With oil prices coming down, alaska has had some financial problems are it lets get some of the regulators noticing money being made in biotech. Donnie they are noticed how much cash they have in the fund. Governor said that even if they fired every single state employee, they would still have a budget shortfall. So, they are incredibly desperate for money and theyre thinking about possibly tapping the fund for a year. Right now, part of it is used to kind of give money to alaskans, just as a handout for living in alaska. And of course, free investing, but it looks like the governor and potentially the legislator is considering tapping it, just to make the math work. That was donnie bloomfield. Back once again with editor alan pollack, and there many more must read in a magazine, and theres a Great Payment at. Tell us about it. Ellen this an application for divorce couples and i do not know why it was not created before. It allows parents to keep track of who is spending what on their kids. It is very clever. It means that you do not have to speak to your ask, which for some people is extremely important. Limit the conversation. And, you know the spend money on dance class versus his been money on french classes. There is no mixing it up. Is there. You do not have to fight about it. Thats great, limit interaction. Divorce without talking about a story in a magazine, talking about a divorce attorney, laura wasser, wellknown in hollywood, everybody wants her when they meet her. Ellen this is a divorce lawyer who is in demand constantly in hollywood. Highprofile names. Ellen Britney Spears is one. And this is the story that tells you the secrets of hollywood divorce. It is a business story. It is all driven by money. Of course. And she tells you in the story, all kind of secret that you would never guess. A reasonle, there is that most hollywood divorces take place in march. And that is because it is after the academy awards, and people dont want to walk on the red carpet without someone. And then there is another reason, which i will not explain why hollywood divorces come in groups, that you have to read the story four. But it is really inside a world, bigmoney world, that you know nothing about. Another semiinteresting nuances when it comes to hollywood divorces . A great read. More think talk about, karaoke. Lets talk about this. Workers businesses and like to go out and thats how they have fun. It is an opportunity for people to bonds. It is an opportunity to this morale. Its a really fun time that you can have with people that you normally say your desk with. You can also make mistakes. Definitely. Doing karaoke with your colleagues had he done karaoke with him . Ellen no. We are working on it. Alcohol helps. Some people are not necessarily naturally inclined to doing karaoke, but maybe after a couple of drinks, you are little more open to the suggestion than they would have been when they were stone cold sober. Im not a great person karaoke, but are there certain temperature should never saying . I would argue that there are songs that have long inch simental breaks that are always bad because you never really know what to do. And you definitely want to avoid obscure, personal favorites. It is an opportunity to pick some crowdpleasers. Go with we built this city. Go with a song by journey. From thek a deep cut smashing content album that only you love that nobody else will appreciate. What about if youre really good at singing, do have to play nice . Yes. If you went to juilliard or tish in another life and you still can sing along to the entire album of khorasan, you might want to play down a little bit. You dont to be too much of a shock. Sort of the same rules as worker you want to get along and have a good time he did not want to take yourself too seriously. If you ultimately succumb and wants to karaoke with sam, what kind of sandwiches and . Ellen i would think something very easy. Very easy. So far come i have now gone and i broke one of your rules. The boss is allowed to go, but only stay for 30 minutes, which i did not know. Kind of role i imagine for a lot of functions. Additionally, you want to get out of there before things get a little bit too risque or dicey. It puts everybody and uncovered position. Elastomeric karaoke thats what i thought things were dicey and i left. Its a littl