That is the drink segment. All suspected and now we know for sure. The central findings of the investigation are that the man whose voice is heard on the recording and a second recording from the same conversation that was released sunday is mr. Sterling. The hateful opinions voiced by that man are those of mr. Sterling. Nba new commissioner, adams folder, addressing reporters yesterday on recorded comments from the owner of the clippers. He told the commissioner it was he who told his girlfriend not to bring black people to games. His girlfriend posted a photograph of herself and magic johnson. His remarks instantly sparked condemnation and calls for him to sell the team. Now the commissioner has spoken. Here it is in the wrong. Immediately, i am banning mr. Sterling for life for any association with the Clippers Organization or the nba. Attend anyg may not nba games or practices. He may not be present at any clippers facility, and he may not participate in any business or player personnel decisions involving the team. He will also be barred from attending nba board of governors meeting or participating in any other league activities. Mr. Sterlingding 2. 5 million, the maximum amount allowed under the nba constitution. Donated to will be organizations dedicated to antidiscrimination and tolerance of france that will be jointly selected i the nba and the players association. As for mr. Sterlings ownership interest in the clippers, i will urge the board of governors to exercise its authority to force a sale of the team and will do everything in my power to ensure that that happens. The big question him as commissioner actually have the authority force that to happen . We have the authority to act as i recommended. But we expect the support i need to remove him. Three quarters have to vote him out. The majority of the nba ownership groups contacted say they will vote to force sterling to sell. 16 owner group said yes. Eight declined to reveal the stance. Bottom line, they think this will happen. There is language that allows to do Something Like this. Whether or not there is dialog that says you can be thrown out as an owners as an owner because you are a racist, i am not sure that is there but that will be addressed. They believe they can do that through internal and external councils. I think they are on firm footing, and we will see where it goes. Potential buyers are stepping up. Ellison. Mpson, larry they are potentially sowing their hats in the ring. If they hit the auction block, it could go anywhere from 600 Million Dollars to 1 billion. The value based on three things. One is whether or not the team is in a big market. They are splitting it with the lakers. The second biggest media market in the country. Absolutely. The other thing is whether the team owns the arena. In this case, the clippers do not but the lakers do. One positive thing going into the clippers direction is the fact that other recent trades have been astronomically high. Looking at the valuations around the sacramento kings, the highest valuation for the nba team that sold for 335 million then. Just a couple of months ago the sold for 550 million of that was ranked the lowest in terms of franchise value. Looking at the clippers, there is a lot of opportunity. Common knowledge an underinvestment. One to pour more money, there may be an opportunity. We do not know the status of the Television Rights. Do not know if they are up for a valuations. If they are, that could be an enormous value. Tv rights to make a big difference. Fox owns the Television Rights in a very competitive market. I think that is up for negotiation in two years. Onic johnson and guggenheim the dodgers network, struggling for distribution. Should they on the clippers and take media rights, it enhances their position and hurts fox. That is another sidebar that will occur at some point if they are the winners of the franchise. That is the owner side of the story. As for the players on the they had to focus on what they have to do, and that is when. They beat the Golden State Warriors last may in an emotionally charged playoff game. You think it was just the players but it was the fans, too. Everyone was going through this. Almost like everyone wanted to excel tonight and it was good. It has been tough, but luckily the mayor Kevin Johnson has been amazing to this entire thing and being a leader and out front. Given me the opportunity to go out and play. It is amazing big unity our league has shown through this tough time. It is a great day. Honestly, i have faith the commissioner and nba would take action. I honestly did not think it was going to be as big as it was, but i think it definitely made sense and was the right thing. A dozen or so sponsors uphold the port from the Team Following the comments, they have come back based on the nba unprecedented decision to ban sterling for life. Adidas and samsung are the companies. Talking tech next. Costalo on disappointment. Today in tech, twitter stumble. More than 140 characters to explain this one. Well they did post fourthquarter results that the estimates for sales and profits, the fact is, shares plunged because news customers are not signing up as fast. Emilyerg west anchor chang spoke with the ceo about the disconnect between twitters and wall street expectations. And we talked the day of the ipo i told you im a we have a lot of work to do. We know what we need to do to take the mainstream understanding of twitter as part of the culture of the word world and helping the people understand the additional value of the additional benefit of it. We have a lot of work to do we started on and love the early progress starting to show Great Results in q1 but needs to continue the rest of the year on building on the things we have done to make it ever easier to use in bridge the gap of awareness and engagement on twitter. The results are strong. Why are they focusing on this one number . Incumbent upons me as a ceo to understand the broader platform. We have a platform with billions of views about an event in just 48 hours when you look at other mainstream platforms, youtube as an example, where the bigger content networks get billions of views over the course of a month. And you look at the ad exchange, if you come to the ad exchange, we can get your advertisement in andt of over a billion ios Android Users today. Thousands of mobile applications. More than likely they will get a twitter app. It is incumbent upon us to see how big the plot arm is in so much bigger. Twitter has been described as the global town square. Call the indispensable companion all companion to life at the moment. The thing i really like about the companion experience to what is happening in your world, if crispy crisply articulates what they should and should not be doing in service to the vision of the product and users. While i love the metaphor of the global town square and the visuals it creates for people in the metaphor, i do not think it is as good as informing the product and design team what they should build for the users. I think the companion experience to what is happening in your definitionmore crisp of that. Bottom line, twitter is everywhere. A lot of people think of twitter as the product or the website, but the reality is, twitter is in front of people around the world every day and constantly all over tv. I watched adam silver announce it yesterday. There were tweets on air for his press conference the whole time. And a couple of days over 3 billion views of tweets just about the oscars. Print, onair and on the web and mobile, it is already embedded into the fabric of the culture of not just the United States but the world. In that sense, i very much think of it as a mainstream platform and a durable and lasting platform upon which we can build a great business. Then there is talk about a possible tech bubble and high valuations. Is alwaysenvironment in my periphery. And yet, we have a very specific way up inking about the longterm plan for the company. It is about balancing investments in growth and operating leverage and efficiency. Making sure we are improving margins and an ever increasing drive toward profitability and improving margins, balanced against reinvesting it. That combination of growth operating efficiency and leverage is the way i think about how we will build the business and company, while always think attention to the market landscape. What big bets is he making on the future of twitter . We are extremely focused on strengthening the core product. Most of the acquisitions we have made to date are about strengthening the core. In the productk is strengthening the core and will continue to be the focus in the nearterm. Coming up, the ceo of Cox Communications staying competitive in an increasingly consolidating industry. Streetebrities and wall titans alike are getting into this business. Onthis is lunch money Bloomberg Television. Streaming live on virtually every device imaginable. I am adam johnson. Focused on the evolving television business. No matter who wins in the Supreme Court him at the stakes are very high for Companies Like e. W. Scripps. The company ceo explains why it is so important for him this morning. We see this as simple theft. I am from kentucky. No different from someone stealing my porch swing and selling it at a flea market. I think it is everybody across the country who delivers over the air television who invest millions and millions of dollars each and every day to great local content. Great public service. I have not heard you mention retransmission fees. That is the crux of everything. The thing is they are relatively new. Out only began hitting paid about 10 i believe. How dependent are you on these retransmission fees . It is a second revenue stream. You are still getting paid for carriage. Still viewership. And that of people pulling off the antenna come if they are taking it from time warner or someone else. That is about you exchange that works. Only popped up 10 years ago and was not necessary until then. It is difficult for that. The four that there was trading of content and services we did. Itstarted to convert some of to cash. You said Something Interesting that caught my attention. You said we have been doing this for years and has worked well. Does nothat has worked necessarily work . We are as much a part of that change as anyone else. Primarily nbc and abc. We work with cable operators. We create Additional Services for mobile and over the air. Not like we have been sitting and not doing anything for years. Tos is a very clever attempt package a content service as an antenna, which it is not. One of the most successful programmers in all of cable with hits like that dynasty. The cable show in a lake, the biggest gettogether in the industry. Backs it is not a foregone conclusion that one show ages and you find another one. They are not that easy. There is an Apple Orchard we all go to. A very complicated business that needs to be diversified to be successful longterm. Diversifying the kind of content we do. We are diversifying the brand in terms of how we manage the channels and what audience each channel is leaking to. We are diversified for how we deliver the content. Goes through internationally and ecommerce business and Traditional Partnership duck dynasty by far the biggest show on a e. Yes. Of the most rheumatic changes in all of history going from a barely top 10 network to number three network. Each rise has been nothing like anyone has ever seen. We are used to the law of numbers. Never readarly really overly reliant on one show. As the rocketship was taking off, we were not cheering in the hallways as much as we were saying to ourselves, do not be dependent on this one show. To havewhen you have the development throttle on the. Is thecommunications Third Largest cable provider. The ceo says growth tends on relentless innovation. A direct result of content we launched three years ago. More student to niche, storage. Streamings and recommendations to customers. We launched that last august. We have been increasing speed to every year. Our customers respond very favorably and have a very powerful market share because of that. Business services we will talk about in a moment. It is about 1,000,000,006. One point 6 billion. We continue to see that business growth. 2 billion for us very quickly. It has been important to us because it leverages the existing network. It leverages the powerful brand. It puts us in a position to serve segments that respond very well to it. Think it has been ignored . Because it is such a residential minded industry. I will tell you why you should care. It is about 6. 6 billion dollars we compete for on a daily basis. That is just for cox. Run that against the industry. A tremendous opportunity. Almost 7 million. I believe the industry as a whole will capture a third of that. Meanwhile hulu keeping it real teaming up with pizza hut. Soon you will be able to order pizza on a popup window. Session, younge better go take a hike. That is what ceos are doing to take care of their businesses. For investorsing to give haiti a boost. Hear why he is so passionate. \ it is 26 minutes after the hour, and that means Bloomberg Television is on the market. I am julie hyman. Taking a look at where stocks are trading right now. We do not have a very divisive decisive session. Not a lot of movement in the major averages. The gdp report that came in much worse than had been estimated. You would think stocks had been down but the other big element is the said meeting that ends today. Any kind of commentary might be mitigating any declines. Exelon has agreed to buy in Energy Writer for a 20 premium over the Closing Price yesterday. It had been viewed as the likely alk target because it had less than a less than allowed return on investment. More in 30 minutes. On this is lunch money Bloomberg Television. We are fully digital. Everywhere you are. I am adam johnson. Todays moving picture. Cleanup has begun after three days of deadly tornadoes in the u. S. I lent whether from the midwest to the deep south tour through homes and businesses leaving at least 35 people dead. Among the hardest hit states were arkansas and mississippi which accounted for most of the death toll. The boat in the first parliamentary election since u. S. Troops pulled out. More than 9000 are running for 328 seats in parliament. I rock has seen a surge in violence in the weeks leading up to the vote. Iraq. Worlds largest, flawless vivid blue diamonds going on display in london. Only five vivid blue diamonds weighing over 10 carats have made it to auction. This weighs in at just over 13 caret. Christies auction is scheduled to be held in geneva on may 14 where the ring could be yours for 25 million. Good luck. Today chief executives are thinking on their feet. Facebook Ceo Mark Zuckerberg often brings people he wants to hire on walks near the Company Headquarters. They close the deal to buy whatsapp in february after walking with that company founder. Even the chief executive of the United States, president obama, often ends his working day with the chief of staff and the walk around the white house. The chief of honesty, we caught up with him at the Company Headquarters in bethesda, maryland. Meeting withe a someone in an office, you are entering the room and entering the room with all the things that have been happening that day, all of the dynamics that they bring to an office setting. When you go outside, you change it up. People on the walk are participating. They are not checking their email order thing off. Bike path fromt our office that goes to georgetown. No cars. You do not have to worry about traffic or any other disruptions. Some of the more Difficult Conversations i have had have happened on walks. You are not always looking directly at each other and that may be helpful. Some of the toughest issues we are grappling with, we may take one last walk to walk it through talk it through. It also brings a Different Energy to the conversation. If you have ever been to pepsico public office, that is a great place to walk. Going inside pepsico. We find out how they get chicken and waffle flavor into their chips and how stark athletes helped to formulate gatorade. Starts with the exclusive ceo tomorrow at 8 00 eastern right here on Bloomberg Television. Coming up, why Bridget Moynihan is living on 1. 50 per day. We sip wine made by movie stars and wall street titans. We want to figure out if they stack up to the real stuff. This is lunch money on Bloomberg Television. Online, your phone and tablet. I am adam johnson. Celebrities taking a stand. Starting with Bridget Moynihan. She is teaming up with global orphan project and living on 1. 50 per day. All about raising awareness. The project ceo explains. We knew we would never really understand it until we try to have a full small taste of it and experience it ourselves through the lived the low the line challenge. One of my friends challenged himself to do what for a month. He found it incredibly challenging. All of a sudden people started doing it all over the world. Three years later, there will be 25,000 people around the world today and the next five days 50 cents perllar day for food and drink to raise money to support some of the best antipoverty initiatives at this website. You become involved in this . I met these guys at the u. N. They came up to me after i did my speech. Say. Oyed what they had to they take Something Like this and did not just throw money at it but ask people to participate. Putting your mind and body into a situation that is different than your everyday. Making different choices and thinking about things differently. Rex you have started this week. 50 cents a day. What are some of the restrictions .