Million at the start of this month as the overall effective ads and politics is called into question. Are one hour from the close of trade for the day on this shortened weekend stocks are coming back from their lows of the session from earlier this morning. Lets go to the markets where julie hyman has the latest. Julie you have practiced that. Betty vanna white, here i come. We are indeed coming back from the lows of the session. If you look at the one weak performance of the major averages, we see declined snapping their recent streak, the dow down as it goes back toward unchanged today. Been characterized by this change in direction and characterized by lower volume. Group andlume by a you can see all 10 industry belowithading utilities volume down the most. This week has also seen the slowest trading day of the year. We have been watching the sectors with the financials being the biggest weight on negative analyst commentary and that as weng into see airlines and general and General Dynamics selloff. We see telecoms and utilities into a little better and limit some of the declines we had been seeing. And this has been a change of course this week. Julie we have had the movement this year where commodities were down in stocks were down and in the reversal happen on february 11 and now we have another reversal, at least for this week. We have the s p and yellow and the Commodity Index in green. Ofgoes back to the beginning february. Has gone downr and stocks and commodities have recovered until this week. The uptick to pass and the past and found second half and commodities he if it last beyond this week. Is earningssts season and we will see what the direction looks like once we get this report. Bloombergs get to first word news with Mark Crumpton at the news desk. Biden sayspresident it was president obamas responsibly to nominate a moderate to the Supreme Court in an effort to appeal to the republicanled senate. Vice president said it is the senates turn to do its part. Ise President Biden nobody saying individual senators have to vote yes on any nominee. Voting no is always an option and that is their option. Ing nothing, seeing nothing, reading nothing, hearing nothing and deciding in advance simply to turn your back before the president even names and nominee is not an option the constitution leaves open. Abdication of the senate costs solemn constitutional duty. It is an abdication, quite frankly, that has never occurred before in our history. Republicans say they are following the socalled biden rule, red deck rejecting the nomination of Merrick Garland during election year. Mr. Biden said there is no biden rule. It doesnt exist. U. S. Has accused iranian backpackers of carrying out a cyber war against wall street. The group is charged with targeting the new york stock exchange, bank of america and capital one among others. Today, we have unsealed an indictment of hackers employed by Security Companies working on behalf of the arabian government, including the Islamic Revolutionary guard corps. A federal grand jury in manhattan found these seven individuals conspired together and with others to conduct a series of Cyber Attacks against billion target in the United StatesFinancial Services industry that in some cost victims tens of billions of dollars. Said the attorney general there were occasions cyberattacks prevented hundreds of dozens of customers from accessing their accounts. In moscow, the Russian Foreign minister is touting operation with the u. S. On the civil war in syria. Agenda, identifying ways to turn a shaky truce into peace talks in aimed at ending a fiveyear war. Secretary john kerry had talks with flatware putin. Flawed data in concussion result downplayed longterm injury effects. Report says the league failed to report 100 concussions, including those of steve young and troy aikman and research between 1996 and 2001. Global news 24 hours a day for by our 2400 journalists in more than 150 news bureaus around the world. Betty, i would like to buy a vowel. [laughter] betty this will be our running joke into easter. Our next guest says there are three major risk to the rally, their turn of dollar strengths, Weaknesses OilCommodity Prices, and a return to disappointing Economic Data. He joins us from boston. Is this as good as it gets . Not necessarily, but julie talked about how the market this year had been coordinated with oil and the dollar. Have seen the jump in the dollar and drop in oil prices. We can see a slow and steady rise in the dollar. A slow and steady decline would be ok. Enough toy do were make the market moved to the downside. Its going to be the dollar in oil that dominates things. I dont think this is as good as it gets, but we have had a strong rally here and it would not be bad to see some consolidation. The chart we bring up that shows this is deja vu all over again . If you look at the pattern from the beginning of this year, it traces how the markets behaved in the last few months of last year. We had a big dip and you came up and now we are plateauing a little bit. If you watch what happened last year, we saw a sharp 1 drop and if we follow that pattern, we are in for that sharp drop again. Guest i dont think we are going to follow that pattern and rollback down again. Back then, we ran into a tough of Economic Data and we ran into a difficult time as it relates to the dollar and oil prices. We dont believe we are going to see that this time. I think a sideways move more than a return back toward the lows is more likely for this market. One thing we can bet on, volatility is here to stay. A guest from Deutsche Bank had a different view. Hero day know note that he believes borrower bash barring some drastic piece of news or the dollar suddenly surging or something coming from china, the market can go up another 10 when you hear Something Like that, do you think he is off the reservation . What it would take is an ingredient that is missing, Earnings Growth. Turnaroundto have a in Earnings Growth and that does not appear to be on the horizon for this quarter just ending. Upturn latesee an this year and even early next year given some of the drags. Way to see that kind of momentum in stock prices. I think were going to mark time and remain in this volatile range. Paying too much attention to the dollar . Is the fed weighing too much attention . Guest maybe, but is a signal of what is going on with global Monetary Policy. Reflection of monetary , itcy, where in japan backfired and went the other way. We look at the dollar as a signal of what is working or not working and what we have seen is an ineffective Monetary Policy implemented around the world this year. Betty have a great weekend. Chief global strategist at Charles Schwab and company. Much more ahead. Prizes of clinical advertising how wheel of fortune raked in almost 18 million in clinical ads and what it means for media companies. Plus the battle between yahoo and star board takes a new turn. Starboard wants to replace the entire board. Is Marissa Mayer going to give in to that demand . As we had to break, a look at the tech heavy nasdaq. Betty you are watching Bloomberg Markets. Washington wants to buy a vowel theiral campaigns try hardest to spell success. However the real winner here is wheel of fortune, the long game show is the biggest beneficiary of this years Record Campaign spending spree. Drawexactly is the big ad for vanna white and company . Why is a game show like wheel of fortune that attractive for the super pacs and put campaigns . Guest its all about the demographics. Show 10 towatch the field older, tend to be women and vote more than the average population. How much money are we talking about . 57 million in political ads. Thats even better than the summer olympics did with political ads. Betty who is in company with them . The nbc today show and jeopardy produced by the same people that did wheel of fortune. Inlly a lot of cash flowing is floodeddia market and they are looking for programs they can depend on. Wheel of fortune has been a favorite for many cycles. Are we going to exceed targets than . Guest it is already seven times greater than it was. If you look at another Midterm Election cycle, markets like little mark like a little rock, arkansas. Outside many just poured in and spotspots 30 second were going for dramatically larger than just months earlier when it was 1200. Betty i thought these super pacs and clinical campaigns wanted to go after the younger demographic. They are not going to find it on a wheel of fortune platform. Ofst you are seeing a lot excitement in these primary states for people like bernie sanders, when it comes to the general election, its the older folks you can depend on to turn out. Betty they do go to the polls. Thank you so much. Has challengede the limits of traditional advertising. The chairman of Saatchi Saatchi joined bloomberg surveillance and discussed whether it is still relevant in campaigns at all. They said we lived in a volatile, uncertain, complex and ambiguous. I think they were spot on. That is what is happening. Volatility goes up, down, everywhere. That is the world we are living in. Lbj you started the goldwater nuclear bomb at. Is this the year where an ad can change the dialogue for the two remaining candidates . Guest those days are over. The people who change the dialogue now are we the people, how we receive it and share the message. Labor isomb ads, working, or whatever, that is not the way forward this year. Much uncertainty, so you need clear messaging. If its not the big, bold added, it must be through social media. What advice would you give to any residential candidate . Is it one message, stick to it and make it coherent . That is thenk standard response we would have got four or five years ago but now we live in a much more complex and ambiguous world, so we have to be constantly building relationships and constantly moving. Execution will be strategy day in and day out. Both candidates have to win the race, job number one, then you will see the terrain change as it comes down into this head to head and it will be a battle every day in a rapidly changing environment to win the emotional high ground. Aformation and facts are thing of the past and this together election and is going to be can we reassure the people out there they are going to do the right thing . Francine is there not a case to be made that if you want to reach out to the moderates or people who are thinkers then you have to have a streamlined message . Why is the execution so important question mark you are putting yourself out of business. If you dont disrupt yourself, you are being disrupted. I think in this world, the usp and the simple solution is not going to happen. People are far too well informed and far too interested, frankly. Much more ahead on bloomberg. Todays options inside and this is the nasdaq now, climbing back from the lows and just barely turning positive. Betty this is Bloomberg Markets. Before we get to options inside a quick word on nomura. Theyre planning major jobs cuts in north america. Sources say they may dismiss as much as 30 of its staff. Firm has about 25 hundred employees in the americas. Maybe not a surprise seeing the results from these banks. Stocks are paring some of their losses. Is standing by with our options in sight. For theith me today options inside is the managing director at Kkm Financial at the cboe in chicago. Seen if not ahave full brakes on to the rally, definitely a pause in it. You have gdp tomorrow whats the further direction . Dan its the first contested side of the pushup and at 2050 on the spx. You will probably see little more weakness heading into the earnings cycle because the fed has mixed the signal this week in the market is struggling with how that is going to play out. Couple th with the fact we are running into key Technical Levels and it feels like the market is a little heavy. What you are talking about what the fed, getting the dovish commentary out and some beingdual that officials hawkish in their commentary, the asset that appears to have affected is the u. S. Dollar, where we have seen a rebound that has rippled across the market. Do you expect that to be the case . Is that the impetus for the decline in commodities and stocks for the past week . Dan you saw that last week and as that strength continued to build on itself, that is when we saw oil under pressure and that led the market lower. Same,ontinues to be the certainly if the fed looks to move sooner than the markets anticipates. That will disrupt markets and keep volatility somewhat elevated even though it is at a lower level. In that any shift nature when we move the Interest Rate further, that will increase volatility. You are looking at the etf that tracks the russell 2000 index of small caps. Will that be more affected than the broad market or large caps . Dan i do. From a technical standpoint, the was a nice run off the lows but not nearly as strong as we have seen in the larger cap sector. Is influenced tremendously by that and what is going on globally. Any further weakness, if you see further weakness there, it will be exacerbated in the russell. So what trade are you looking at . Im looking at a protective put spread. We will see some up and downs after this egg run up and im runup whiche june would offer some nice protection to the downside. The june market gives me a little time to play this market and i see some further weakness before we see a rally further in the year. Julie thank you so much. Have a Great Holiday weekend. More Bloomberg Markets next. We will be talking yahoo . Betty from bloomberg World Headquarters in midtown manhattan, you are watching Bloomberg Markets. Lets get to bloomberg first word news with Mark Crumpton at the news desk. Mark belgian authorities have lowered the Terror Threat level one notch but say the situation is exceptional and grave. Another attack is, they say, likely and possible. They willinister say step up investigations of Terror Networks and will stand determined against terrorism. The same Islamic State network carry out the terrorist attacks in both muscles and paris. For thethose blamed violence lived in brussels. The yugoslav war crimes tribunal has sentenced a former leader to 40 years on charges of orchestrating atrocities during their civil war. The yuan court found him criminally responsible for genocide in the 1995 massacre in which 8000 muslim men and boys were murdered. Politics more than halfway through the president ial nominating season which Hillary Clinton entered as the enigmatic favorite and is now in a virtual tie with bernie sanders. A new bloomberg poll shows senator sanders with a 49 to 48 lead. Voters say sanders would do more to help the middle class but in the elegant race, mrs. Clinton enjoys a sizable lead. The gop is not rallying behind plans to stop front runner donald trump. Voters backlican the view that the person with the most delegates should get the nomination even if the candidates candidate does not have a majority. Michigan lawmakers voted to extend emergency aid to keep detroits ailing School District open for the rest of the year. The move avoids the prospect of palos heydays. Rick snyder plans to sign it into law. News 24 hours a day powered by our 2400 journalists and more than 150 news bureaus around the world. Im Mark Crumpton. Markets are closing in about 30 minutes. The dow and nasdaq have turned positive in the last 10 minutes, on track to snap a five week winning streak. Abigail this reversal is pretty amazing, turning green perhaps unless it finishes higher today, that five week winning streak will be snap. Dragging on the nasdaq are travel related stocks in the wake of the brussels tragedy. 4 . About pariso, shares are above attack levels last year. When we look at the last six months, we see a lot of volatility. This has to do with some of the Competitive Pressures the company is fighting. The company has been fighting a negative growth cycle that perry gold thinks priceline is best and maintains an overweight rating. American airlines is one of the worst percentage performers, down about 7 . Very interesting is the fact that George Ferguson says this has very little to do with the brussels tragedy. He thinks it has to do with rising wages, fighting for share in dallas and the possibility of slowing growth in major latin american companies. This suggests American Airlines could slide back down into a trading range formed over the last year. Betty what about winners in the travel space . America and is up on a report the company is looking to sell a part of itself and that that they may be approaching potential suitors. Betty how much more pressure Melissa Meyer stand . The latest comes from Starboard Value with a hedge fund seeking control and the company has hired a whole new slate to take over the board. My guest wrote a column about this latest move. The stock went down at the open and has climbed its way back up. Its going to much unchanged on this news. This is just the next chapter in a very long slog for yahoo shareholders. Is thatrboard i