John leger is said to be the leading candidate to become ceo of the combined company if sprint takes over tmobile. That is according to a person with knowledge of the matter. Sprint has been meeting with banks to make debt arrangements for a bit and is expected in june or july. More on this coming up. There is currently a ground stop at Los Angeles International airport due to computer issues. No word on what the issues are. Arriving flights can still land, but all departures are being held on the ground. The lax twitter accounts as there is no estimate of when this will be fixed. Fcc chairman tom wheeler said he has proposed rules to create internet fast lanes will not gut net neutrality. Use every power at his disposal if somebody tries to divide the internet into haves and havenots, after wheeler says he does not believe there is enough competition between broadband providers. The lead story, move fast widths stable infrastructure. Facebook is trying to become an even bigger player in mobile. That is why today was all about monetizing mobile apps and making users feel more secure. An anonymous login feature lets users try apps without forking over personal information. Take a listen. If people dont have the tools they need to feel comfortable using your apps, thats bad for them and you. It prevents people from having good personalized experiences and trying out new things, but it also might hurt you and prevent you from getting new potential customers. We need to do everything we can to put people first and give people the tools they need to be up to sign in and trust your apps. Zuckerberg announced plans to make facebook the crossplatform platform to allow apps to work across all devices. They also unveiled an Audience Network to help developers make more money. Jon erlichman is at the San Francisco design center. In studio with me is adam burke. He is a Facebook Ad Exchange partner. We also have david kirkpatrick, author of the facebook effect. David, youre at the event today. What do you make of all these announcements . In a way, they are trying to make themselves more boring, i would say. One of the things that mark put up at the early stages of the event and i have behind the screen, talking about repeatedly, the idea of a stable mobile platform. But onevery unsexy idea that developers will welcome. There were scattered cheers for a number of things that ordinary people would think, why would anybody cheer for that, because Developers Want customers, they want money from their apps, and they want to make it easier to build apps. Facebook was building and monetizing apps and they had separate sections for each of those. Aile it was boring, it was step forward to maturity for facebook. As a user, i will be one of the people to log in anonymously, but what does it mean for advertisers . Do you guys get less information . Probably not. What it probably means is that users can feel more comfortable logging into apps. While they may trust facebook, they may not trust every app they log into with using facebook credentials. That does not mean that facebook still does not have information about that person they can aggregate and target on across all of those apps using facebook connect. From an ever ties in perspective, it probably does not have a big impact except that facebook will not have people feeling more comfortable logging in more often. David mentioned there were scattered cheers. What is your assessment of the reaction from developers . How do they feel about this . Theres alear, difference in an audience at an event at Something Like this versus some ipo roadshow or an investor conference. I think there would have been some cheers from the wall Street Community for the business of facebook. The reality is that with facebook, they have had so much success with highly targeted ads that come through your feed when you are on your phone, they are able to generate a lot of Advertising Money from each of those ads. A lot of those ads get you to download an app. I hate when people complain about having too many ads in that experience, so this day is about reaching out to developers appslso have ads in their and saying we want to partner with you and you make more money and we make more money. It is part of the Business Growth strategy for facebook. If that means giving up some of the information they have through Facebook Logins to cover more territory, so be it. They are looking at this to really grow revenue. This gives facebook even more power as a middleman, as a gatekeeper. David, what do you think apple thinks of this, what do you think google thinks of this . Specifically mentioned that apple and google are never going to do some the things they announced because a lot of what they did today was towards interoperability for people with google and android phones but may have an ipad or developers or trying to target people on a variety of platforms. What happened was in the web days, there were some basic things everybody could count on html, websites working the same no matter what platform you are on, but the mobile web is completely different. There are barricades all over the place. Facebook was essentially trying to say, were going to break down those barriers. Ultimately, apple and google would probably prefer those barriers remain in place. Theyre probably not totally thrilled, but they would have never done this themselves. What about the Audience Network, this ad exchange. How does this look to you, how does this put facebook into the context of the biggest player in the room, which is google . To answer the second question first, i would say facebook is out in front of google on the ad products, particularly in the mobile realm . What about twitter . Twitter is moving fast come up the scale and audience is not where facebook is. Facebook is combining rapid innovation with a massive reach of users and they are becoming a massive juggernaut and the tdvertising space right now bu combining a lot of aspects that marketers crave a legitimate mobile offering with scale and with a great audience targeting capabilities. David, you are nodding . I think hes right. Its amazing to me that a 10yearold company has achieved this kind of scale and can be as ambitious as they are being. Theyre really trying to do is bring order to the mobile space. That is a fairly big statement. They are also trying to extend Internet Connectivity to everyone on the planet with the internet. Org initiative. Mark zuckerberg thanks very big, and they now have the scale and Financial Resources and the technical talent to take on these mammoth projects. The law, they have oculus Virtual Reality which they were frequently demonstrating today as a bet on the longterm future which in itself is also super ambitious. At have to be kind of agog the sheer audacity of these people and their ability to continue delivering. One of the biggest problems people have with facebook is privacy, our information. Do the announcement go a decent way in terms of rebuilding user trust . Well, we highlighted earlier mark that when zuckerberg first spoke, he mentioned some of the most of the ios apps as part world of apple use Facebook Logins, and he went on to talk about having this anonymous feature is important because people are not always comfortable with sharing information. In some of the discussions we have had with developers, we anecdotally got to feel this comes up all the time, people are not necessarily comfortable with using facebook login and as of the information they might be sharing. The information they might be sharing. It does seem if youre trying to get more developers on your team, that is the card to play. You are anonymous to the third party, but not to facebook. Facebook still knows what you are doing full stop image, you are nodding. Thank you all, Jon Erlichman at the conference, david kirkpatrick, and adam berke. Facebookad, how will actually make money from its new mobile ad network . We will hear from a company who works with App Developers to make facebookads. And watch a streaming on your online, and apple tv. Im emily chang. This is bloomberg west. New zuckerberg announcing anonymous login options and more ways for developers to make money off of apps at the f8 developers conference. Jon erlichman has been at the conference all day and joins us now. Thats one of the headlines. Another headline is facebook is creating this ad network, getting into the same game as google and twitter. What does that mean . Earlier, we spoke with someone who helps create ads for retailers. The ad network means that you can use all this data that facebook makes available for targeting on facebook. You can use that to target people in mobile apps off of facebook. If i am a game developer, if on the Huffington Post or a publisher, i dont need to know anything about my users. I dont need to collect all the demographic information from them. All of that data is available through facebook for advertisers to extend their facebook campaigns into those apps. This is a way for facebook to make more money, right . They have done pretty well with their own mobile ads. They dont want to clutter peoples feeds. They want to limit the number of advertisers, but they want to generate good money, so they extend with different partners, different App Developers who apps and in their own see if they can both make money from the experience. Is that basically it . It is absolutely a way for facebook to make money. Facebook has been killing it with their ads the last 21 half years. They have all of this experience targeting, but then you run out of inventory. People like us that social wire will find these great ads and great audience and great match, and then we run out of inventory. This solves a huge problem for advertisers. It makes facebook more money and it makes developers more money. One of the things Mark Zuckerberg said today as it bot peoplepopular ios apps, are using Facebook Logins, which allows people to stay connected with these various apps, but they are also giving up some information potentially with they logious apps when in through facebook by offering something offering anonymous login. What is the significance of that . With anonymous login, i feel like facebook is essentially saying, you know what, its not important to us anymore that you pass all this data and information to the app. That all of the [data, none of that stuff will be passed to the developers anymore. Users want to login and test apps anonymously, i think will be hugely popular, but facebook is giving up all that control. What theyre really saying is the value in having facebook in towardsis moving more modernization. How are we helping u. S. Developer monetize that app and but facebook is giving up a lot of the control they thought they wanted to, three years ago. Giving up control and a way to possibly get more control. One of the things they talked about today was the ability to jump from one app to another, stay inside the world of facebook essentially with certain partners. Whats the significance of that . Huge, andnks is everybody is working on it, google and facebook, and this is their solution. Its open, open source. I think its a really interesting approach to it. We will see who ends up winning. It will be them, google, something. Its something that needs to happen. I think its smart. I think its smart of them. Why doesnt need to happen . We work with a lot of Ecommerce Companies and the experience completely breaks down when you tap on a product and it takes you to the mobile web experience and you need to enter your credit card number or log in. Its broken. If they could deep link you into an app where you have the credit card number already, will we have seen is that experience results in more purchases than even a website experience. So, jon, lets talk more about applinks. Some of the supporters are butter and spotify, facebook was not on that list. Having ae right about player like spotify, a longtime partner of facebook or dropbox. Mentioned in that interview come everybody is working on this, including google. I think one of the New TerritoriesEverybody Knows there is a lot of money to make is tied with commerce. If that experience can be better, if you can go from one app to another and not have to enter credit card information, a lot of money could be made there. It is in everybodys interest to be working on their own version of this. Emily . Jon erlichman, senior west in sanorrespondent at f8 francisco, thank you. Coming up, sprint is formally going to bid for tmobile in june or july. We will talk about that next on bloomberg west. Welcome back. Im emily chang. Sprint plans to push forward with a bid for tmobile u. S. The sprints cfo met with six banks to ensure the lenders would be ready for financing when they decide to pursue the takeover. Aboute with john legere his companys growth in the potential for a merger earlier this year. Listen to what he said. Has to be, how do you take the maverick and supercharge it . We need more spectrum band capability, a lot more investment, but we need consolidations. There is a lot of paths to do this. I think you want to view what is happening in tmobile and there are a lot of ways to do it. Is there a chance that the merger happens and you dont have a job . Mylisten, im so good at job, im sort of like you. Could you imagine if bloomberg would decide to do something as a company and leave cory in charge . That would never happen. Right, im not worried about it. We will see what happens. I do what i do well. One of corys alltime favorite quotes. Jeff, first of all, you heard what john legere said. He is basically saying that the sprint ceo is a sitting duck. And that is part of the reporting today in an interesting development, that the sprint side, they acknowledges or realizes if they do this deal, they will perhaps out or move dan hesse perhaps give him some other role. The ceo of tmobile might wind up running things. At the same time, john legere , he has strong opinions come in very colorful, but he also bashes sprint on twitter all day long. How can he really make this work . We have seen this and other deals. Companies will take potshots at each other, with her various stock exchanges or Consumer Companies or health care companies. They will take shots at each other. We saw when American Airlines was being pursued by usair, the ceos did not like each other, but at the end of the day they came together on a deal. At the end of the day it is how the regulators feel. In some ways it feels like buses on is thumbing his nose by continuing to pursue this coming of the wii has had conversations where they have effectively told him, maybe not with perfect clarity, but they have effectively said we would rather you dont pursue this deal. Were going to look at great scrutiny at a deal where number three at number four come together, which is what would happen here. Him think this would be any different from at t trying to take over tmobile . There are a couple of things. There is the comcast deal going on, which you think might create a draft. Airlines, act out through one a lot of people assumed it wouldnt. There ise feels like more openness for big deals right now. Fact that at te and verizon are so far ahead of number three and number four, he will argue they are just cutting each others growth right now. You have tmobile cutting prices, which hurt sprint, sprint will eventually try to do the same thing to hurt tmobile and get customers back. The only way they could possibly compete he will argue is if they come together. Saying, june, july, this is when the formal bid will happen. What happens then . The fcc is going to auction off some spectrum. Thats a key. He wants to see how that plays out. Sometime in late may, early june, he probably begins formal diligence with tmobile, gets Deutsche Telekom to sign something, and they go into highlevel, serious talks, talks that did it down into the nuance of this. Perhaps they announce a deal in july time frame. Have to get the financing lined up. That is what we were pivoting off today with a story, they are meeting with six banks to get the money together. Jeff mccracken of bloomberg news, thank you. Perfect timing. Tune in tomorrow on bloomberg west, where i will be speaking with tmobile Ceo John Legere himself. Still ahead, the twitter Ceo Dick Costolo. Can twitter really become mainstream . It alreadyo thinks is. He will tell us why, next. Youre watching bloomberg west, where we focus on technology and the future of business. Im emily chang. Rightrs future is according to twitter, but their stock is plunging. Membership in the First Quarter hit 255 million active users, but thatwed growth slowed. Stock at its lowest level since it began trading last november, despite Strong Revenue growth. Earlier today i spoke with twitter Ceo Dick Costolo. A lot of people are questioning whether twitter can never be mainstream. He believes it already is mainstream. I asked him why. I think a lot of people think of twitter as the product or just the website, but the reality is twitter risen front of people around the world every all over tv. Antly i was watching the adam silver announcement yesterday, the nba commissioner, and there were tweets under the announcement. A couple of days after the oscar, over 3 billion views of tweets just about the oscars on twitter and all the cross the web. Web,int, on air, on the mobile, its already embedded into the fabric of the culture of not just the United States but the world. In that sense, i very much think of it as a mainstream platform. Its a durable and lasting platform upon which we can build a book right business. Story more than doubled yearoveryear, revenue butuser is up 75 , investors and analysts are zeroing in on user growth, which slow down yearoveryear but reacceleration. Sequentially. Why do you think there is this disconnect between what you see as