The movie tells to story of a journalist hired to kill Korean Leader kim jongun. The cancellation could cost sony more than 200 million. Matt miller talked about it with Vice PresidentHugh Thompson and creative consultant kathryn arnold. He asked kathryn how upset the community is. To be honest, the Creative Community is up in arms. It is hitting us where american stance from a cultural perspective, freedom of speech and expression. The question is not only is it a horrific situation and is one and step the how will it a fact movies Going Forward and books and magazine and comedies . It has farreaching affects and everyone is concerned because we do not know where it will end. If the North Koreans can do it, anyone can. Hugh, does it surprise you that have the capabilities and is a wellknown in the security . It is amazing. Over the past 30 or 40 years you have seen building this capability on the defensive side but also cyber and offensive capabilities under training people and getting tools. We have seen on full display in this sony hack. If all they have to do is call in a 9 11 threat, can we expect countries to get any film canceled . You show what you have. There is a lot of uncertainties that sony has a whole was it really that launched the attack . Was it folks from the government . There are pieces we will be finding out. Kathryn we will get you to weigh in. Iran could hack and get a movie canceled as well. It is a slippery slope. Most people in hollywood wish they would continue on with it on netflix or amazon. Sony and all of the studios will have to work with third Cyber Security units and find a way. This is not my area and figure out how to get the movies out. It can come from any country. These are not logical people. These are people who are cultural fanatics and trying to censor the United States who has had freedom of speech as one of our most important tenets. How come we do not see other studios rally around sony . Why didnt we see the Hollywood Community get behind this company and say if you can shut them down, you can shut us down . We are behind them. Lets release this film. Well, thats a good question. Everybody had a wait and see because they do not want to make the first move because it sets such a dangerous precedent. Other studios are trying to rally and saying we want to support your freedom of expression, but at the same time, i do not think anybody wanted to make this the first move. If something happened, they wouldve looked as far of the liability. We are in uncharted territory. I think it really is just watching very closely what will happen next. Hugh, what would you do if a studio came and said we had these threats of violence but will go ahead and put this film out because that is what we do in this country . How do you prepare for that sort of thing . It is challenging. We have seen on display, the capabilities that this group has. We can achieve some level of security and recovery. You go back in and do a full forensics investigation. How did these guys get in . What kind of tools did they use . It is a wakeup call for a bunch of Different Industries that have not focused on security to say that in those industries are potentially at risk. There is a lot we can learn from this attack and certainly a lot of great Cyber Security capabilities out there in the market place. It is a call to the companies to bring the capabilities. How often do you see the threats cross over from the Virtual World and real, physical violence . I have read a couple of incidents around the silk road case, and i was really surprised to see it come from the internet to a gunshot. If you look at what is happening online outside of sony, all of these kinetic devices to a Network Connection and moving parts that can do things. It is becoming a serious issue of how to we get those things, those devices and Companies Secure online . They are making a lot of progress in the space, but with this attack and several others over the past year, it has shown us we have a lot of work to do. Blue coat chief security strategist and Vice PresidentHugh Thompson and Entertainment Consultant kathryn arnold. Uber is on the defensive after a driver is arrested after allegedly raping a female passenger. Is the company doing enough to protect customers . That is next. This the best of bloomberg west. I am emily chang. A boston man who works as an uber driver was accused of taking a passenger to a secluded location and raping her. A spokesperson tells bloomberg west it is a despicable crime and our thoughts and prayers are with the victim. Uber has been working close with Law Enforcement and will continue to do everything we can to assist their investigation. This comes as a they said they will do more background checks on its drivers. My colleague matt miller spoke with former chairman of the taxi and limo association. They have been lobbying and spending hundreds of millions of dollars on efforts to have less of background checks and do it themselves when every other taxi and limo like we did at tlc with a fingerprint which is more accurate. It will catch fraud occurring with fake names and identities. And i do believe we need to do that. It is good uber is looking to acknowledge. Uber have announced even before todays case came to light they will do more background checks and at least deeper background checks but also weird things like lie detector test. First of all, the expense they will go on is crazy. The government can do it for you, and they can get more information than uber ever can on their own. The government needs to do it. They are trying to have a special exemption so they can do it themselves. They have enough money. That can pay for the drivers to be vetted. It is unfortunate that all of these terrible tragedies and our hearts go out to california to new delhi in india, chicago and now boston. To be clear, even a yellow cab driver has and can commit terrible crimes. Sometimes they do commit horrible crimes. It is not just an uber driver. There was an attack this weekend that may have been a different company. What consumers need to know is there is a greater risk for uber and lyft, they do checks that are not as secure. A u. S. Attorney general did a report of florida employees and license applicants and over 10 of them, people who had prior convictions. You will never catch every body. If you do catch somebody and people have a right to rehabilitation, but for serious crimes, dui, rape, murder, they should not be behind the wheel. Consumers, we have control over our destiny. We have alternatives. Others that do government background checks. We have the options to delete that app. Not only this but Cyber Security issues, we talked about sony and the things going on. Senator al franken is really questioning the alleged, not just the alleged rapes and stuff, but the alleged spying and tracking use of data by uber. I dont know was really going on above hopefully we know in the future. The bottom line is when i put the gps in new york city yellow cabs under mayor bloomberg, we cut a deal with the Liberties Union where we said by law, we have to have security provisions of the data and any driver will. Not know and any owner where you are going in a new york city cab. We have laws that say its illegal for the new york city taxicab vendors that run the system to know where you are going a using the data. We should do the same for uber. Maybe they will call you up and ask for your advice. I do not think that will happen. I want to read a statement. They said in november, the safety team began a Global Review to assess the areas where greater investments are required, and as we look at 2015, we will build new safety programs and intensify others. So well, if they call me i will talk to them. Matt daus with matt miller. For more on uber, matt spoke with bill maris, managing partner of Google Ventures, which is an uber investor. He started by asking about ubers recent pr challenges. Anytime you have a Company Growing as quickly as uber and this is a company probably the Fastest Growing have ever seen, adding 50,000 jobs a month, you will face scrutiny of we are optimistic about the future. It has the potential of being one of the most Transformative Companies would have ever seen. An absolute home run for google. How was 2014 . How are you doing . It was extremely busy. As of this morning, we had a company go public just this morning. We have quadrupled our investment in Life Sciences. And we announced a 125 million fund for europe and israel and on top of all of that, i managed to get married. It was a busy year. Congratulations on the wedding. On the Life Sciences investment, it is obviously a hot area. Health care is 1 3 of what you invest in now. Is it the biggest growth area you are looking at . It is. It is a huge focus for us. Personally, an opportunity to make a profound impact on the world. Life sciences is really becoming an information technology. Theres a real chance to have an impact on the world that goes beyond just making people look at their phones more but help people live longer, healthier, happier lives. We all wish you luck because Everybody Wins if that is the case. For you to win, you have to have a good exit. That was more difficult over the past decade than it was this year. Was it the best year for you as far as ipos . It was a great year. We had nest exit our portfolio, which was the thirdlargest. We had 16 other exits including the one i mentioned this morning. I am proud of the work the team has done. Ondeck this morning . Yes, that is correct. What are we looking at as far as ondeck . It helps Small Businesses get along that may not otherwise be able by using their own algorithms further risk. What do you think when somebody comes to you and say i have a company that is the uber of this or the airbnb of that . How do you react to that kind of a pitch . We get those pitches all of the time. We listen when people have an idea. The line between crazy and genius is a pretty thin line. We see that a lot. That is our job to listen to people who are telling us about their hopes and dreams. We are happy to hear the hitches. Listening to david at tech stars last week and he was saying, most importantly, the people are pitching me than the people and then the idea. Is that basically true across vc . Ideas are cheap, they are free. If i told you i had 50,000 ideas in it, you probably should not pay a dollar for that. If i told you i had someone who can execute on that and build the company, that is worth a lot. Thats what we are looking for. People who can execute. Does it matter if somebody helps out the Google Business or works on the android platform . It doesnt matter. If it is competitive and help google stronger that way, that is even more interesting. 2015, are you going to be focused even more on health care and Life Sciences since that was your biggest this year . That will continue to be a huge focus on our time, energy, and dollars even more than 2014. There is a huge opportunity there. You were instrumental in recruiting Andrew Conrad for google x. What does it mean for Google Ventures and for google in the larger sense . Andy has been a friend of mine for 10 years. I was proud of all the work he has been doing, which has the potential to be really transformative. It is not just a trend but important direction that the world is moving. Think about health care as something as important as a mobile and delivery of Internet Services to the global population. Health care is really important and it makes a lot of sense that the company and Google Ventures are investing in these areas. Google ventures is not looking to make strategic and i am assuming you will work closely with andy and google x. How does it play with the other Google Properties . I have known andy and sergey, who runs google x, i have known for years, so we work closely with them. I have a huge amount of respect for them and their intellect. All of the people at google and will work closely to understand the innovative areas they are working on. Where destruction might come from and where opportunity is. Bill maris, managing partner of Google Ventures. Up next, can you make money on solving some of the worlds most personal problems . That is the mission of a new firm started by twitter cofounder evan williams. We learn about obvious, next. I am emily chang, and this is the best of bloomberg west. The goal of investing is to make money, but what if you could combine profits and purpose . Twitter cofounder ev williams is hoping to do that with obvious ventures and will focus on what it calls world positive investing and will pour money into Early Stage Companies focused on sustainability and health. For more on what it is, cory johnson spoke with obvious ventures cofounder james joaquin. We are excited about it. We think the simple idea of combining profit and purpose is a great one and found it on our hypothesis theyre really Big Companies will be billed by talking grand challenges in the world like Climate Change and chronic disease. We think there is an enormous amount of work and profit to be made and those are the companys world focusing on. That sounds cute, but does twitter solve a massive world problem . Twitter have given hundreds of millions of people a voice and we can point to social change that happened through that. For us, that is positive. It is interesting in the case of twitter going back to blogger, media focus. You are talking about things far beyond and giving People Voices through technology. We have three themes at obvious ventures. One is sustainable and that is forprofit solutions to Climate Change. New kinds of sustainable resources. We invested in a Company Called beyond meat, and they are taking plant proteiand craving Protein Products that are an alternative to eating animals and that is good for the climate and big business. It is huge. Protein is the most expensive part of every meal and hard for people to get enough of. What is the second . We call people power. We think there is an opportunity to use cloud and mobile technology to empower individuals and Small Businesses. We have almost 30 million Small Businesses in the u. S. It is where job creation happens. Those businesses have been underserved by technology. With the advent of the smartphone, new businesses that actually give Small Businesses a full stack of services that their run on their smartphone. What is breezeworks . Breezeworks is a great San Francisco startup and they make software for plumbers, carpenters, people run their business out of their truck. They can do ever been from scheduling to accepting payments on the smartphone. It sounds like a huge opportunity. We think so. This piggybacks on these fundamental changes in technology, mobile and the cloud and social. We call it a digital democratization. Everybody has a supercomputer in their pocket is fundamentally game changing. Does it mean someone will walk in with a pitch and add one more page and say we are a dogooder or fundamental way of thinking about it . One we have written about obvious ventures for us is the opposite of corporate philanthropy. Not about running a traditional business and doing some good on the side. Not that we are against it. We are looking at businesses where it is integrated. Every company should do what salesforce is doing, a certain percent of revenue to charity. That is right. We love that companies to do it and we want to go one step forward. We look at companies where each dollar of revenue has social benefits. Does it change the Way Companies let me ask. When you look at your career when we met a long time ago, you were doing something, did you think about in terms of what it meant socially . That was not the purpose. Photo was the beginning of my worldpositive journey. I would get emails from customers saying thank you so much. I never met my granddaughter and i just opened a photo envelope and saw pictures. A woman in guatemala sent me that note. It was a photo sharing service. One of the first. It was a competitor with a lot of other firms, flickr and others, taken over by kodak. [laughter] you had that happen to you. It did it change the way you did your work . If the companies have a different sense and proceed to do it in a different way . I think so. It did for me. I certainly thought much more about what is the meaning of the business i am building . How do i combine money and meeting. Thats another of our dualities. We are seeing a wave of millennial entrepreneurs that want to work on something that matters. James joaquin, cofounder of obvious ventures, with our own cory johnson. Up next, making money on your smartphone by playing games could be the next frontier for gaming companies. We speak with ea founder trip hawkins about the potential, next. You are watching the best of bloomberg west, where we focus on technology and the future of business. Im emily chang. These days, practically everyone plays games if they have the time. What if you could win some money while killing time .