But i dont know if it was coincidence or not. Ever since the apple watch was introduced, they brought out everything else. As soon as the watch came out, the stock started to fall. Last i saw it was down about 1 probably off the lows right now. Everybody was waiting for the watch. They got a bunch of other things. They got this research kit which is very interesting. On health. An accumulation of information that crowd sourcing of medical information that people can share. This one app that is going to be on the Apple Technology the operating system. And then the new mac which got your attention. Because it was gold. You know how i feel about gold devices. People noticed who were watching this tick by tick moves of the stock that thats when it hit the high for the day and then came back lower. Once they actually started to talking about what the event was about to begin with the apple watch, we got pricing, the 18hour battery life. A lot of details from apple and well keep you apprised. We have some very smart tech analysts coming your way. Lets show you the markets. Dow 18,000 as sara said. Back above that level again for the industrial average. A gain of 168 points right now. Thats off the high of the day. The s p is up 10. They took out a lot of support levels on friday on the s p, but were up just 10 points now. And the nasdaq so far away from 5,000. And just some perspective we were talking about the last time we saw the numbers, a week ago monday we saw a record for the nasdaq 5,000 and the s p. And then they fell out of bed for the rest of the week. Here is our closing bell exchange. Lindsey bell andrew slimmen, anthony chan from chase is with us today. So is killer jeff kilburg from Kkm Financial in chicago and so is Rick Santelli at this point. Let me see a five bock a six box, whatever anybody going to buy the apple watch . A show of hands. Anyone . Jeff why not . No from a Rick Santelli. I want to see the second iteration. Im leery the first model coming out. Im going to be patient and prudent. Andrew killer you want to avoid the recalls. Andrew you said you would buy it. Why . All part of the ecosystem. If youre an apple user its quite likely youll buy that product as well. Are you guys apple users . Should we just talk about that and maybe andrew you can talk a little bit more about the apple effect on the overall markets with the nasdaq lagging behind the s p and the dow behind. I think the bigger issue for the market is apple has become such a big part of the index that many people have to own the stock just to keep up with the index, and thats historically ban a dangerous time. You know the dow, it was out of the dow last week and historically when tech stocks have been added to the dow jones, its been the signal of a peak in the Technology Stocks if you look at past history. Jeff, did i hear you picked up your iphone there . Thats one issue i did. Its sort of the apple watch is sort of redundant because it has to work in tandem with your iphone right . Correct, bill. And i know we love to talk about apple and thats the proxy right now but i think the market is a little dislocated. Today is the sixyear anniversary for the bull market in stocks. That sixyear anniversary gift, bill, is actually iron. Maybe its time to put a little iron around your portfolio as we see this qe purchase but i think apple by itself i do like the new products. I think its great they come out but right now i will be cautious. Im still digesting my iphone 6 plus. Me too. Anthony chan on the note about the bull market turning six years old. Obviously a brutal day on friday. The concern there was the economy is doing so much better including that last jobs report that now the worry would be higher Interest Rates. Today were not feeling that. Is that a worry or not . I think the market will have its day worrying about the Federal Reserve raising rates and, in fact i have done some research looking at the vix index and as we move into a fed tightening the vix volatility index picks up a point or two. Three months later when the hoopla is gone the vix index drops about one to two points but 6 and 12 months later each of those intervals, that vix volatility index does pick up another point, both 6 months and 12 months later. So its going to be a rocky road in terms of volatility and we also have to deal with the fact that the dollar is getting stronger historically since 1990. That tends to dampen price earnings on multiples and right now when you look at earnings, forward earnings we already are dealing with a 17. 5 multiple forward earnings on the s p 500 so these are things the market will have to digest. The market will be betting on faster Economic Growth to offset some of the negative factors sgrp. Last time you were with us you said you felt the fed was going to be taking the word patient out of their language and i think the feeling something thats going to happen at next weeks fed meeting, dont you . Fingers crossed. Lindsey, were going to get earnings at some point. The fear is that the strong dollar is going to hurt a lot of earnings in this country. That was probably the Biggest Surprise going into the quarter is seeing how impactful the fx would be on the outlook for 2015. You see energy is still weighing on 2015 estimates. If you exclude Energy Growth would be about 8 for 2015 and earnings per share for the s p 500. Including it its only about 1 which is preet anemic and i think to anthonys point you will need to see a lot of Economic Activity to help boost that number. Rick santelli, what is the bond market telling you . Today were coming off a little of the higher levels we saw on friday but is this it . Is this the big jump in rates everyone is worried about and expecting . Well, i think that if you look at Interest Rates now, were looking at them through the prism of were at 1. 64 in the month of january, 2. 17 when the year started. So these are low rates, and everybody is kumbayaing about how great the economy is. I say if you think back to how long its been since weve been over 4 and the notion that we hear every once in a while still, dont worry about higher rates, higher rates are because things are doing better. Well, when i look at a 2. 19 10year, look at a french 60 basis point 10year. I see Central Banks in a tizzy. I think that the treasury market actually is really happy right around this sub 2. 25 level until we get more details on exactly the path of rates from the Federal Reserves perspective because its very difficult withqwith qe and europe going on. The one thing about qe in europe thats different than qe in the u. S. , you have to admit the fed did it right. They had more information about the path of buying versus the europeans and thats probably because they dont want to tell you exactly specifically what theyre doing hour to hour because some of those markets on the securities side are so thin. Somewhere janet yellen is smiling hearing Rick Santelli said the fed did it right. Andrew, you think the u. S. Market is getting expensive, right . Weve had a pretty good as lindsey said estimates have come down and the multiple have increased. Earnings will have to pick up or we wont have much of a year for u. S. Equityhe canequityiesequities. That would be consistent after year years of strong growth. Wouldnt it be time for the u. S. Market to have a little bit of a breather and the rest of the world, the International Markets really start to pick up after a pretty weak year last year. Where are you going to put your money to work . I think europe and japan particularly. Those markets have really come on and its because earnings estimates are rising there, unlike in the United States and those markets are cheaper. So were seeing better performance outside the u. S. Just at a time when really investors were really questioning anything but u. S. Investments going into the end of last year. How ironic right . And their currencies are getting cheaper and that helps earnings as well. Exactly. Folks, thank you all for joining us. Appreciate your thoughts on todays Market Action. With the dow up 168 points weve got about 51 minutes left in the trading session and were back above 18,000. S p is up 10 points. Nasdaq is up just 12 right now. Thats the laggard. And apple is not helping that right now. The bull market as we mentioned celebrating its sixth birthday. Hard to believe. Today is march 9th. But one of the biggest bulls out there is warning investors not to get excited, too excited, about this rally. First time i have been cautious in quite a while. We are very close to fair market, and that leaves the market open to more volatility. Quite a statement coming from professor seigel. Is there cause for concern that the party for investors may be coming to an end. I should have looked at my watch and seen it was march 9th. First more on the apple watch. Will it be a boom or a bust with consumer . Thats one of the big questions. Well get to that coming up on closing bell. Back in a moment. You can find a new frontier. Theres nothing stopping you and a lot helping you. Watch and seen it was march 9th. Technology thats with you always. This is our promise. Its never been better to wander because wherever you go, youll find us doing everything we can, so you can. Its more than a network. Its how you stay connected. With centurylink as your trusted Technology Partner you get an industry leading Broadband Network and cloud and hosting services. Centurylink. Your link to whats next. Watch and seen it was march 9th. Rally day to start the week. The major averages gaining back some of what they lost last week. The dow back above 18,000. Up 170 points. A steady climb throughout the session all day long. Apple the big story of the day placing a huge bet that watches will be the next gamechanging mustown device. Imagine that. Kayla tausche is at the big event about details on the highly anticipated and highly staged event. Kayla . Bill sara apple decided to unveil actually a wide array of products today, but, of course the spotlight of todays event given that it was titled spring forward was the apple watch, which was previewed last september but we did start to get the nuts and bolts of exactly what this offering from apple would look like. First, there are going to be three tiers of products. A sport, a regular, and what theyre calling addition which will be the high end watches, and those three tiers will be priced starting at 349, 54,549545 549 and 10,000 respectively. Battery life is 18 hours and there were quite a few different apps showcased by apple executives on stage today as new developers begin building more apps ahead of the watchs release next month. Of course, it didnt take long for comparisons to dick tracy to emerge when executives were using the watch to do everything from ordering an uber to checking into a hotel room. Boarding a flight and one executive even remotely closed his garage door. Of course, health and fitness are going to be one of the main features of the apple watch as thats whats really been touted. Research kit was another product that was unveiled today that will really help the watch and the iphone to become die agnostic tools. Then there was the mac book, then there was the news that apple tv will be the exclusive launch partner for hbos Standalone Service when it launches april 12th. There was really a lot to work with from todays event. When they were talking about the nonwatch products thats when you saw the stock climbing but then when the discussion turned to the apple watch, thats when the stock started retreating from its highs. So investors and certainly observers of todays event are still scratching their heads exactly how wall street and how main street will be looking at this watch and whether there will be real uptake from consumer to go out and buy this when its available. April 10th is when preorders for the watch starts. April 24th is when shipping starts. But, guys, theres a lot for the company in between. Tomorrow is the annual shareholders meeting. Thats the latest from San Francisco. Sara, and bill back to you. Thank you kayla for keeping it all straight. You mentioned shares right now. Wall streets reaction its up a buck. Its really been all over the map, including down at one point. Lets ge reaction now. Mark from laptop mag. Com is outside the apple event. Also joining us is ben par. Hes author of captivology. So did it capture yir aour attention, ben, especially when it came to the price point. Apple has proven it can command a higher price for Consumer Products and electronics, but is this musthave enough that it can get those higher prices from consumer . I mean, i guess thats the 10,000 question, right . So i thought that they did a great job with the presentation as best they could with a brarchdbrand new product. The price points were in line with what most people expected but whether consumer will snatch it up is really really un uncertain. I cant really predict. Mark obviously the watch was the draw but im curious what you think the headline was . If youre with laptop mag you have to like or be looking at the new mac book they introduced but then theres this research kit tool theyve got and then the reboot of apple tv as well. What was the headline for you today . I think there was two. We cover all the wearables. I think knowing the final pricing of the apple watch and how its going to compete against the competition, i think what was important for me was to see apps that demonstrate the power of apples platform. The fact they can get inside the head of developers and get them excited. Some of the apps we saw like uber being able to check into your hotel room really just scratching the surface. The number of apps they have at launch will be important to get people convinced to pony up for that 349. They say theyre reinventing the laptop but with the new mac book the fact its two pounds, its amazing but i went hands on with it and theres a little bit of a learning curve. They redesigned the key boort and board and the touch pad while huge dell and others have proven that theyre really starting to get what consumer want at a lower price range. Thats certainly interesting to hear. Ben, notable that this was the first category Product Launch under tim cook . The last one came from the ipad when steve jobs was still around. How is the new apple positioning itself under tim cook . It seems like wall street has fallen in love with him after a long time being skeptical. Well, tim cook has done a great job over the last few years of managing the existing devices and the existing products but people have been clamoring for a new product for that vision. Then this is really the first time you get to see whether or not tim cooks stamp of approval because he was so intimately involved in the apple watch whether it will be a hit or not. This will be defining his legacy. Ben, who is going to buy the watch . Who do you think is going to buy the watch . Well thats why i think they have three tiers. Theres going to be a small set of consumer who have no price point. They dont care if its 10,000 or not. You will see a lot of athletes buy the 350 and regular consumer. The big question is whether or not regular consumer will jump on especially in the second year. Mark 18hour battery life. That was one of the big questions. Is that long enough . Its better than what weve seen from other android wear watches. I have been wear the moto 360 and i have to wear it before the end of the day. Theres other competitors that moved to a color e paper display like pebble and theyre saying five to seven hours. I think its good enough but some people might want to wait for the Second Generation to see if it improves. Mark sage question to you. Tim cook, how has he done. These are not steve jobs products anymore. What do you make of the apple watch and everything thats come out under his tutelage now . Sure. Up until now its really been about staying the course. This is a bold new step for the company, the fact theyre getting into wearables for the first time. Theres a risk but its a good risk. Theyre used to being the fast followers. Theyre never the first to get into a market. Its up to them to prove like they did with the ipad and tablets before that they can really put a stamp on the wearables market and theyre off to a good start. How do the economics look to you, ben . I know you write about the gadgets and a lot about apple as a company. We talked about the price. How about the fact that apple is a 20 billion0 billion company and this isnt expected to sell nearly as many as iphone units. Is it enough to move the needle for apple . My guess is that the margins on some of the apple watches are enormous. The 10,000 watch, i bet the margins are fantastic. If they can sell just a small amount, it could have a material impact. I dont think you will expect it to be a hit. It will be between what apple tv sells and maybe what iphones or ipads sell. It will just be a new addition but maybe it will help upsell iphones as well. Thank you for your thoughts today. Appreciate it. Mark well let you get back inside there. Ben par joining us from San Francisco as well. I love this research kit idea. Thats big. Thats what people say, its going to come down to health and the one hardware developer thats going to crack that code. Thats the future. Here we go. A little less than 40 minutes to go before the closing bell and its a pretty bullish session. The dow up about 160 points right now surpassing that 18,000 mark again. The s p 500 is up about half a percent and the nasdaq is trailing behind up 0. 3 . And oil has helped as well. Back above 50 a barrel on wti. Gasoline continues to surge as well. One gigantic wall street firm is predicting oil prices are set to plunge back to 40 a barrel. Well get to that story coming up here. Later well meet the man trying to save skymall from bankruptcy. Hes got a plan to get the magazine back in the sky. Theres just one problem, the airlines arent returning his phone calls. You dont want to miss that interview. Its coming up a little bit later on closing bell. Help brazil reduce its overall reliance on foreign imports with the launch of the countrys largest petrochemical operations. When emerson takes up the challenge its never been done before simply becomes consider it solved. Emerson. Check out the