>> now i'm an employee. see that? any advice? what should i say and not say? >> typically, you know, we want our guys not to ask a simple yes or no question like can i help you? >> uh-huh. >> then it's easy for somebody to say no thanks. >> maybe i can say, what are you interested in buying today? i've already planted the seed, they might wan to buy something. yeah. not just browsing. >> introduce you to kurt. he's my store manager. >> how are you, man? >> the employees at ssg know the guns they sell because they use them. they believe in the power of weapons for protection. are there a lot of gun store robberies? people come in and steal -- >> they're less likely to come in knowing that we're armed. >> yeah. >> what's up, man? >> how are you doing, kurt? >> i'm good. got a new helper. >> i'm morgan. >> morgan? >> yeah. >> j.r. good to meet you. >> good to meet you. >> what are you looking for today, man? >> looking for a .38, little concealed job for the wife. >> pleasure to meet you. and business is booming at ssg. just in the day i worked there, i saw husbands, hunters, and whole families come in to