i've never seen a better persuader than donald trump. and the techniques he use are pitch perfect in terms of the framework of persuasion, even though it looks like it's clown behavior and somewhat random. if you take what he's done with his competitors, he's literally turning them in your mind into the seven dwarfs. here are the names of the seven dwarfs. he has a sweaty, robotic, low energy, nice, lightweight, major security risk and plenty of material. so, those are the labels he's put on people, but here's the thing, these are not random insults. these are cleverly crafted to kind of already agree what-w what you're thinking s entirely different than a random insult. if you look at jeb bush, for example, he looks low energy. if you look at fiorina, she looks a little robotic. these insults are things that stick to them and cannot be washed off. >> i like what you're doing