isis with commentators demanding boots on the ground playing into isis' dreams of a grand battle with america. >> when it falls, by all accounts it will, the united states will look absolutely foolish for doing some pinprick strikes that had no effect on the outcome, and isis is going to come out more empowered than ever. isis will be the big winner and the united states will be the big loser. >> all of it is frighteningly effective. creating a 21st century machine designed perfectly for the young and built to recruit followers from across the world. >> they were raised on twitter, they were raised on youtube, they were raised on facebook. isis is cnn to somebody's home tv. these guys are very sophisticated. they're a whole different generation.