that shift. you're right about how it's a micr microcosm but when you look at the nfl, you are energized, the conservative elements in the league, and gruden is one of those guys. >> the criticism of the former president, barack obama and the current president and former vice president, calling him all kinds of names as well. you're right. the tampa bay buccaneers has announced that gruden has been removed from the ring of honor. skechers terminated the endorsement deal with him. is it being canceled or is that a consequence of their actions? >> i heard you talk about the cancel culture. cancel culture doesn't write emails. he canceled himself. he did this. this is his responsibility, and this is all on him. i will say, don, one of the most interesting parts of this to come next, i think, are the