future of technology, everyone has their favorite trend they talk about, it's the rise of super computing, the cloud, big data. i figure you are the guy that asks what is the single -- what is the big friend technology that excites you? >>. >> our industry goes through transformations. we went through the pc, internet, web browsing phase. the phase we are now going in is the mobile first page. it is fundamentally about mobile phones and tablets. you see in the transition from pcs to tablets and phones which is going on in the industry today but it is not just the phone, it is a phone connected by a 3g, 4 g or wi-fi network. it is the sum of those that will define i.t., computing and media the next five to ten years. >> in is sense the phone is the computer. once you have text kifty and it can process date data there's no distinction between the phone