studied studied studied greek. steve jobs said unveiling an iphone for apple, it's technology married to the liberal arts that makes our heart sing. >> and basos from amazon makes executives write six-page memos with a narrative with complete sentences and in meetings sometimes, there is a quiet time in the beginning where everybody has to read them and make notes about them. i think the ability to write is something that is so underrated by those who are just interested in the tech field or those interested in science or math. >> you know, i think the simplest way to explain it is say if you can't organize your thoughts and present them in a clear, logical form that's going to persuade somebody you can have the best tech idea in the world. you're not going to convince