gied greek. steve jobs said unveiling an iphone, for apple, it's technology married to the liberal arts that makes our heart sing. >> and basos from amazon makes executives write six-page memos with a narrative with complete sentences and in meetings sometimes, there is a quiet time in the beginning where everybody has to read them and make notes about them. i think the ability to write is something that is so underrated by those who are just interested in the tech field or those interested in science or math. >> you know, i think the simplest way to explain it is say if you can't organize your thoughts and present them in a clear, logical form that's going to persuade somebody, you can have the best tech idea in the world. you're not going to convince somebody to fund you. you're not going to convince a consumer to buy it. that's why basos does what he does. you describe it right. he begins all senior strategy