his mind, i'm sure this was make or break. >> all the ladies of society were there. the vogue ladies were sitting in the front row. oh, my goodness, this is it. we're doing this show. and he lined his girls up. they're all perfectly dressed. he would go to the first girl and he'd whisper something into her ear and say, don't forget, you're the best. ♪ >> his clothes fit me like this is it. this is the fashion that i would want to wear. no zippers, just get in and out over your head. >> overnight success. it was a clean look. the simplicity was really needed