>> we were nominated for an emmy award. >> 3,000 high schoolers screaming for me. >> it's been soaring in popularity. sometimes more than a million people play it at the same time. >> with all one million plus of you. >> jimmy kimmel, in fact, loved it so much he finagled his way into guest hosting. >> i'm here because scott doesn't love you anymore. and to be honest, i don't know that he ever really did. so let's try to forget about him right now. >> i think the celebrities for me. >> awkwafina. >> oh, yeah. >> made me think, wow, this is big. >> these is expensive, these is red bottoms, these is bloody shoes. >> success begets success. >> i don't want to do math. >> 100,000. >> as the size of the audience grows -- >> hug me. >> oh, there he is. >> a.k.a. your boy ice cube. >> that makes it easier to bring in higher profile celebrities. >> hq is live.