starts talking. hey, should colin be the ceo instead of rus? >> colin as ceo. >> and for rus, it was anyone but colin. >> the president took time today to meet with the rap star and trump fan, kanye west. it was a rather bizarre scene. >> i couldn't even watch it. i had to turn the television off. >> around that time, the end of the summer, rus calls me into another boardroom one day and tells me he has a big idea. and at this point, i was like, i need to start recording this guy so i can pin him on what he said, because he's so slippery. >> the company needs a hail mary. some thing that will make everybody tune back in to see what we're doing. and you know, if i'm not the