where design started to matter. >> the imac was sexy. i had a blue one, it had carved, it was built like a sports car. when people think of computers, they think of boring, they think of bays, they think of it utilitarian. apple made it fun. >> you can take it home, take it out of the box, and be cruising the internet within 10 minutes. and that's not something you can do in any other computer we know of. >> they added software to make it easier to connect to the internet. so the i in and was for internet. >> it changed how people thought of apple, and changed how people perceive what had been a dying company. suddenly, people saw that there was a spark here. >> and the world of computers, it's kill or be killed, and the original whiz kid was thought to be dying an early death. but guess what? at his back. >> a year ago, nobody would have predicted this. steve jobs, the headman at apple computer, hailed as the