>> reporter: kimberly, a sex trafficking survivor asked we protect her identity. she says she was 14 when she was tricked and trapped into having sex for money. >> did you find the men would behave differently at a sporting event? >> they are more aggressive. they real forceful. they be drunk. some of them take advantage of you. >> reporter: the super bowl will attract thousands of people to the new york city area. the nypd is gearing up to sex trafficking from out of state. >> we have no shortage of traffickers and promoters of prostitution and exploiters. >> reporter: as game day gets closer, groups like polaris are working to increase awareness through billboards to reach out to teenage girls, boys, and anyone else being exploited. police will be watching trafficking hotspots. >> if you come here, we are going to arrest you and shame