romans. >> was a year-long investigation in new york. the attorney general got $350,000 in settlements from these companies. look, you can't believe everything you read on the internet, especially when your looking for reviews for all different kinds of companies. there are real reviews out there but some of the very well known names like yelp and city search and google local, there are fake reviews the new york attorney general found dentists, lawyers and ultrasound clinic but more often it was laser hair removal, teeth whitening clinics, stuff like that. they found different cases of this. and that charter bus operator that you showed in particular, in some cases, look, they're hiring a search engine optimization company, helping them clean up negative review. that's what this was.