people are not that effective when they're on the side or come up in your news food. so-and-so like moo cards. you should like them, too. >> it would be like a vegas billboard going up outside your apartment building and every time you wanted to open up the curtains and look at the view, this noisy ad kept flashing. it's a bit like that. >> facebook has made a big push with the handheld market, second, third screen viewer. you made an interesting point about processing power. this thing -- >> it will suck up your data. >> that could choke. >> very good point. one thing they did say if you're not on a wi-fi network, if you're on your mobile network, you're not going to see the ads. >> tweet us, get on facebook with an ad. >> if it's a "new day" ad, please watch it.