soccer to grow u.s. soccer right from the grass roots level, and it's something that he's been trying to do since he took the job a few years ago. it's also something that we're seeing kind of explode, like we're seeing the soccer phenomenon take over america. jurgen klinsmann spoke yesterday about how big it's getting and what it means. >> you can see where the game is going in the united states. you can't stop it anymore. it's breaking through. the locomotive of this development is always the national team, and in every country it's that way. we want to do well. we want to inspire them. we want to give them enthusiasm and believe. >> let me posit something to you, baldesarra. the u.s. is big for the world cup. i would argue the u.s. has already won. i would argue this is a cultural flashpoint going on in the u.s. i know it gets big around world cup time but never like this. never with a bonehead like me wearing an american soccer jersey.