so all of these retailers have spent so much capital expenditure making sure that if we don't want to talk to our family, we can just go on our smartphones and do some shopping and pretend we're listening to that random story that uncle bob was talking about. >> this is a coping mechanism. >> it's a coping mechanism and retailers are benefiting from that. >> 47% of yesterday's $4.4 billion came on people's cell phones. >> exactly. because you have your cell phone with you and because infrastructure is so easy now, we can be shopping while we're walking around on the street, at dinner, in bed. it doesn't matter. retailers are capitalizing on that. >> let's see the deals that you have sussed out for everyone of the best deals. let's start with the headphones. the beats headphones. >> what's really interesting is that the best -- people are really kcoveting the apple ipod pro headphones so they'll not