healthier, fredrika. >> kind of cool stuff. so a lot of investors at the south by southwest festival looking for ideas. what can they cash in on? what are some of the things they're looking for. >> of course wanting to know what is the next big thing. it is what we spoke about, expanding past the smartphone. you have geeks wearing google glasses and i think investors are looking for that hardware aspect now that we have seen apps explode and we spoke to celeb riddies and geeks and politicians and everybody has an idea technology is becoming cultured and investors are looking to invest in big ideas, fredrika. >> all right. good thing. it is looking ahead and looking forward, isn't it? >> yes. >> lori, we're going to check out that special later on today in about, well, just really ten minutes from now. right here on cnn. cnn south by southwest special