middle school up. from a pedagogical, strategical perspective, if you're talking to someone who's operating out of ignorance as opposed to over racism, who is not necessarily who we're trying to reach with this song right now, you're not going to probably be as effective if you say it the way that maybe brad in his heart actually feels it. maybe he gets it more than the song does. but the character is supposed to be this ridiculously clueless person. again, it's clumsy. i don't like the song. i don't think it succeeds. but i do think that if it were a lot more demonstrative and in your face -- i'm just saying this as an anti-racism educator and activist who works on this stuff with young people, my guess is you would not reach the people you're trying to reach because the worse thing right now that people are so afraid of being called racist, unless we say, it isn't about whether you're a bad person and i'm a good person, it's about whether that symbol or jokes are offensive, let's talk about the behavior.