strategy, marketi ining strateg. how does sony get in front of this? >> well, it's difficult. we're witnessing a company can be crippled and embarrassed publicly and be judged in a public court of shame almost. it's very difficult to get out in front of turning perceptions that are turning so rapidly at this point on sony. >> but you have said you think some of the top brass has to go? >> i think some of the top brass has to go. this is representing a corporate culture that is demonstrating not only arrogance, but racial insensitivity and many other unpleasant aspects of a corporate -- if you work where this is okay, the company is going to behave that way, so i think we'll see the -- you'll see the exec utives moving alon. it's important the company acknowledged they have a problem, i think they need to figure out what it is that