county and he's offering $100,000 in reward money for anything that helps track down those gunman. marcus, great to have you on, thanks so much for being here. we just had the latest there from the scene, obviously you have personal ties to that area. tell us -- walk us through what made you want to offer this reward. >> i think, first of all, i'm not a parent so i can't even imagine what it would be like to have to drive up to a scene where you've lost a child and obviously this is probably the most terrible of all things that one can imagine. i think for me being from south florida, when i saw the news this morning upon waking up, it is startling for me. i've done business in miami, i do business in miami today, you understand the streets and the neighborhoods very well. and i don't want to ever make this a political thing and i don't ever want to make it a gun control issue. what i do want to make it is a solution issue. we know that we need to find a way to eradicate these problems.