we know there are toxic elements that are part of it. the responsibility then falls on ig and facebook to say do we want a better product, not just better for our bottom line, dollar sign, do we want a better product for the world. >> josh, instagram did put out a statement in response to these reports, saying, i am quoting now, we're starting to understand the types of content some people feel may contribute to negative social comparison and are exploring ways to prompt them to look at different topics if they're repeatedly looking at this type of content. josh, i mean, facebook purchased instagram back in 2012. is it doing enough now to respond to these findings of negative effects? >> absolutely not. first of all, when the researchers brought these findings to senior leadership at facebook, they were ignored. facebook cast doubt on the research that dr. anderson