demonstrating. >> the canadian truckers are heroes. they are patriots and they are marching for your freedom and for my freedom. >> reporter: this is very much a 21st century protest playing out as much as on the internet as it is on the street. viral memes and sometimes false and highly offensive historical comparisons that circulate online are being repeated verbatim here like this. because you're not vaccinated, have you -- is there stuff you can't do in canada now? >> yeah. basically, if you want to compare canada to anything, it's like hitler's germany and we're, like, the jews. one of the goals is to simply get a group of people that you can get very angry with and in this case it's the unvaccinated. >> reporter: there's a lot of people here streaming live online. >> i'm going to follow you guys and make sure you tell the truth. >> reporter: documenting every moment on social media. >> take those cams off of that