quality service. when an average joe and jill gets engaged with a fortune 500 brand or celebrity, they go bonkers and talk about that forever. >> you're an expert in all these things and last time you were on my show you were lecturing me on how to be successful on twitter because you had all these followers. how many do you have now? >> over a million now. >> that's very, very good but on course, i have think about 400,000 last time. >> yes. >> i've rosen to 3.8 million. >> listen, you've talked about -- >> should i advice you now? >> it doesn't matter how many you have, it matters how many care. [ laughter ] >> so your top line number is very impressive, but how many are actually engaging is the real net game. >> so you've moved from a position of it's about the quantity to now it's about quality, right? >> we can rewind it and get jonathan wall to remind it. i've never been on the top line number, i've been about depth. i don't care how many follow you, buy, convert, tune in. it's about the business.