and b, how can it be worth that money? you might be going, that's quite cheap. you're familiar with that media. >> if you're going to keep up with what's happening in the world today and try to be a leader, have any impact on society, business, politics, whatever it may be, if you're not keeping with what's going on, you're lost, because the world isn't going to be run by people who control metal anymore. it's not about bullets. it's about bytes. it's the people who understand bits and bytes and programming that will have the greatest programming. i'm not worried about the next pearl harbor, i'm worried about the cyber attacks, high frequency trading, things you don't see coming until it's too late. i think that's changing dramatically. so -- >> all my kids love snap chat. >> it's interesting.