march 6th. and these are the ratings since the plane disappeared. you can see that fox gained a little bit, msnbc lost a little bit. the headline here is that cnn gained a lot. and this has been even more pronounced in the 25 to 54-year-old demographic. that's the one is thaets advertising rates and pays the bills around here. you can see the difference before and since the plane disappeared. cnn's ratings have just about doubled. now, television executives should not be blinded by ratings. but they cannot be blind to them either. that's the reality of the news business. joining me now to discuss this is james fallows, national correspondent for "the atlantic," and andrew beaujon, a media blogger for the pointer institute. thank you for being here. james, you were on in the first couple of hours of coverage on the missing plane on the piers morgan program. i haven't seen you on television since. have you been avoiding the bookers' calls? >> i have indeed. i appreciate the attention especially from cnn bookers, but