"the brainwashing of my dad," i didn't actually think it was necessarily brainwashing but that's what it felt like to me and many, many people. of course, after i did the movie and talked to neuroscientists, then i found oh, yeah, it is brainwashing. but i've seen this happen to so many people and thousands and thousands of people have told me their stories. it's always very sad. >> however, media reporters like you and me, we don't always cover it that way. you rarely hear about that. you rarely hear about the impact of the viewers of the content on fox news. maybe that's changing. >> right, brian, it's difficult as media reporters i think to convey to people how persistent these anti-vax messages on fox are. >> exactly. it is day in and day out. it never ends. >> it's like a fire hose of anti-vax rhetoric coming from these people. i was thinking about it in these terms, if you had a company out there throwing anti-vaccine rally filling up football