one day my 13-year-old said, oh, yeah, somebody pulled out some naked pictures of you. it was like a nonevent. the next thing, she was discussioning something else. the current generation is very decency advertised to this. it is not a big deal to them. >> among the guy friends, your daughter is going to be known as having the hot mom. >> it doesn't seem all that interesting to them. kind of disappointing. i thought it would be shocking. it is sort of an everyday thing. >> what i'm hearing from you is that you think this is a smart move from playboy. it is about going after market share that right now they can't compete with and that it will work. >> it is about rebranding their very well-known logo so it could go mainstream. and attracting the younger, hip male that can read it anywhere, any time. being completely nonoffensive and very appealing to