increase because of economies of scale. that's a lot of money. here's holiday shoplifting, 2021 as a percentage of sales on the coast coast. in the past month, 2 to 3%, approaching 5%. maybe that data belies my next question, burt, i remember the summer of the shark, report after report of shark attack. later, when nobody cared it turned out the incidence of shark accidents declined. and fear of people dying in the dominican republic can that in the end wasn't attributed to mini bars or whatever we speculated. rye know this crime is real, but is there a risk of being overinflated including by the media and people get fearful about staying home when frankly