that tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, these guys are pulling in millions as headliners.pthese guys are pulling in millions as headlinerauthese guys are pulling in millions as headlinerlthese guys are pulling in millions as headliner these guys are pulling in millions as headlinerothese guys are pulling in millions as headlinerkthese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinernthese guys are pulling in millions as headlinerdthese guys are pulling in millions as headlinerothese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinerthese guys are pulling in millions as headlinerakthese guys are pulling in millions as headlinernthese guys are pulling in millions as headlinerfthese guys are pulling in millions as headlinerothese guys are pulling in millions as headlinerldthese guys are pulling in millions as headliner,these guys are pulling in milli headliner these g >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. [ cheers ] >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change. we saw it be forced to change.