that indy rock crossed over into something bigger. ♪. ♪. ♪ holiday ♪. ♪ and the best one of the >> first time you had indy bands sound tracking commercials for mainstream multi-national products in part because everyone is trying to figure out how do i make money now that no one will pay for my albums? ♪. ♪ ♪ historically there will be some weariness about selling your music to advertisers, it was seen as selling out. in the 2000s. ♪. ♪. >> there's all these songs that became iconic primarily through use in ipod commercials. >> one, to, three for >> now indy culture was cool and could you market yourself as part of this new global indy